Distribution Strategy

Supply Chain Transformation

200k+ customers • 1500+ employees • $600M+ Revenue

This retailer had grown exponentially over a few years with acquisition activity and organics growth. They did not have a standardised way of running their store operations (across a fleet of over 300 stores), nor did they have a supply chain that was focused on supporting the stores deliver an exceptional customer experience or inventory availability to customer. The Factory to Customer Supply Chain was disconnected from the strategic intent, with inefficient data, information and communication exchange unable to deliver profitable performance end to end

Business Impact

⊹ Implemented new operating model for all stores
⊹ Delivered significant cost savings
⊹ Standardised new operating processes for deliverers Implemented a lean continuous improvement framework
⊹ Implemented inbound planning and stock presentation principles
⊹ Implemented retail and shelf ready guidelines
⊹ Developed 5 regional stores of excellence

GTM & Distribution Strategy

200k+ customers • 1500+ employees • $600M+ Revenue

Our client developed a new insurance product that offers business owners group health and wealth protection plans, that can be customised to suit their business size, needs and budgets. Our client attempted to take the product to market without a robust Go To Market Strategy which unfortunately resulted in minimal uptake. Whiteark was engaged to establish a GTM strategy and arm the team with all the required tools to deliver an effective product launch

Business Impact

⊹ Built a robust GTM strategy and respective blueprint within 10 weeks to enable the client to successfully launch their new product
⊹ Created a comprehensive set of high quality tools and materials to arm existing and future sales agents to grow group insurance revenue
⊹ Test and trialled 4x MVPs
⊹ Created social marketing campaigns to drive awareness amongst Small to Medium Businesses
⊹ Developed a reporting dashboard with the key metrics to measure the success of the new product offering