Product Strategy & Innovation

200k+ customers • 1500+ employees • $600M+ Revenue

Our client’s proprietary product’s revenue declined 11% over three years and usage dropped 7%. The market remains highly competitive with top 10 competitors gaining 25% in usage in the last 12 months. Our client needed help with developing a clear roadmap for their proprietary offering to ensure consumers and advertisers could see value in their product. Consumers wanted an easy to search, comprehensive and centralised business listing platform and advertisers wanted awareness driven through interactions.

Business Impact

⊹ The product strategy roadmap drove the client to relaunch the product’s brand
⊹ Delivered 17 product enhancements in 18 months
⊹ Improved traffic to the digital platform by +8pp
⊹ Enhancements to the UI/UX resulted in +20 point improvement in NPS
⊹ The products net return improved 5% YoY

* Please note that experiences listed on this page may involve projects conducted outside of the Whiteark umbrella, however project outcomes were secured under the direction of the current Whiteark leadership team.