Have you analysed the change in your customers’ behaviours to help better manage them and improve your customer experience?

The question on everyone’s mind - how will customers behave post the pandemic?

A pandemic is temporary but it will influence temporary behaviours into fundamental shifts - some things will revert to pre-covid, some things will look very different, and other things will be gone for good. Covid-19 propelled a whole new generation of digital adopters online with about 70% planning to keep using the new channels permanently. It is critical for companies to improve their online offerings to provide a competitive experience for digital adopters. The quality of the customer experience remains an influential buying factor. To improve the customer experience overall, organisations need to understand the changing wants, needs and expectations of their target customer in terms of product/service offerings, the channels they use to interact/engage and when they use these channels.