The war is real...

This time last year (May 2020) companies were downsizing, reducing pays, making employees take annual leave – in short, they were in survival mode. The result? Employees across the world were worried about the security of their jobs. 

But now, the whole dynamic has shifted. It's an employee market.
So why and what does this mean? 

The Why.

• Companies are recruiting 

• Lack of international talent working in Australia 

• Employers are focused on getting people back to the office 

• The economy is going strong 

• People are looking for flexibility and more money 

The What.

What does this shift mean for employers…

Companies 

• The recruitment market is hot and therefore companies need to position themselves to attract the right / best talent

• Companies need to build a talent plan to retain good people - it needs to be different, new and tailored

• Finding the right talent is critical for success of delivering the strategy for the organisations 

• Companies need to be clear on their point of difference for working for them 

• Staff / candidates want to understand what flexibility means - what are your policies and how it practically works 

• Companies might need to consider partnering to get the right capability if market tight 

• Building a positive culture has never been so important and critical to ensure you retain and attract amazing talent 

 
Employees / Candidates 

• People are looking for a sea change, reassessing their priorities and rethinking how much they are working and where they work

• People aren't looking for the normal perks as priorities have changed 

• It's an employee / candidate market - be clear on what you want from your job, position yourself right and look for the perfect company 

• Smile and enjoy the process and do your pros / cons to make a good decision about what company to you with 

People play an important role in the success of your business. In fact, without them you wouldn't have a business a business at all. So be proactive to really think about the changes you are making to responding to the shift. 

As a leader you need to lean in to ensure you understand where your team is up to and ensure you take a proactive approach.  

The war is real, are you ready to fight? 

Article by Jo Hands, Co-Founder Whiteark

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Looking to capitalise on these trends and plan your own people strategy? Let us help.

Whiteark is not your average consulting firm, we have first-hand experience in delivering transformation programs for private equity and other organisations with a focus on people just as much as financial outcomes. We understand that execution is the hardest part, and so we roll our sleeves up and work with you to ensure we can deliver the required outcomes for the business. Our co-founders have a combined experience of over 50 years’ working as Executives in organisations delivering outcomes for shareholders. Reach out for a no obligation conversation on how we can help you. Contact us on whiteark@whiteark.com.au

How to make change stick

Organisations talk a lot about change and transformation, but in general most aren’t very good at doing it. A recent SAP survey found that of the 84 per cent of organisations that started transformation initiatives in the past year, only 3 per cent had actually successfully completed one.

Thoughts from Colin D Ellis

One reason for this is that while senior managers get very excited about smarter, faster ways of doing things when they’re pulling their business plans together, they forget that to achieve them they have to stop doing some things and redefine the way they get others done.

Cultural evolution is frequently cited as the biggest enabler of successful change, yet very few organisations ever take it on, opting instead for quick-fix training solutions, restructures, operating model changes or (as is currently en vogue) promises of hybrid working.

It’s not that any of these things are wrong, it’s just that in order to deliver transformation and make change stick you need to establish a new foundation upon which to build them. Those foundations contain the following:

• A sound business case for change. This will answer the ‘why this and why now?’ questions from staff and stakeholders alike as it’s not good enough to simply say ‘we need to transform’, there has to be a sound and logical rationale for doing so

• A redefined culture. This is the activity that almost all teams or organisations forget to do and yet it’s the most important. Without redefining the vision, behaviours and collaboration principles expected of each other you have nothing to transform to

• Public accountability. There needs to be a senior executive within the business who is prepared to throw their reputation, energy, money and effort behind the activity to ensure it delivers what was promised in the case for change. This person will also encourage all the other executives do their bit to ensure that the change happens.

• Clear, unambiguous communication. This should focus not only on the activities required to complete the initiative, but also on the personal change required to achieve success. I don’t mean an email or poster, in Comic Sans font, pinned up on a noticeboard, but regular effort from those accountable for the transformation.

With an appropriate level of justification, definition, accountability and communication, culture change or transformation isn’t as hard as some would have you believe. If you’re not prepared to do these things, then your staff would like you to stop talking about transformation as if you mean it. However, if you are, then you can guarantee then they’ll be up for it too and that will make everything stick.

Colin D Ellis is an award-winning speaker, facilitator and best-selling author of Culture Fix: How to Create a Great Place to Work. You can find out more about him and the work that he does at www.colindellis.com

Key considerations for building connection across the organisation post Covid-19

Companies are finding themselves in unfamiliar territory as their employees return to the office post Covid 19 and are learning how to work together again.  Building connectedness is an important part of working together successfully and links closely to employee engagement and ultimately meeting business goals.

For this to happen, leaders need to lead! Behaviour needs to start at the top and it will flow, employees want and need to have purpose and great leadership will support this happening.  Spend the time with your team, have regular check ins, discuss and review/set their KPIs and goals, chat about how they are going, and generally be there for them.

Connection, growth and belonging are all key to a company’s success. Humans naturally enjoy each other’s company and being able to work collaboratively, so it’s often the corridor or kitchen conversation where you really get to understand what is going on.  It is about finding the right balance between flexible work from home and time together in the office.

Some initiatives and areas that impact connection building in the workplace are;

Connectedness Initiatives

Having fun at work has been missed by many, it might be the Friday night drinks, bring your pet to work day or the monthly birthday celebrations, people have missed the opportunity to connect.  Make sure this is a priority, put together a calendar of fun events, ask your team members what activities would make them feel more connected to each other and actively create an informal environment to reconnect.

Team lunches with employees from different departments are a way to get employees interacting with people from across the business and further promotes connection. Employees will benefit from having team activities like a volunteer day where the team can go and help at a charity. When implemented properly, these activities can be excellent for cultivating a sense of unity and belonging.

Promote the benefits of the office like being able to collaborate in person, informally bounce ideas off each other, the coffee machine and of course Friday night drinks! Set up wellbeing information sessions, often your employee assistance program provider can run these.  Organise fitness in the park or at a nearby gym for your employees. For some, the office offers a sense of calm and control over their day and fewer distractions than at home, these people will be key to connecting those that are feeling more anxious about being back in the office.   Schedule your team meetings on a day that everyone is in to promote face to face time.

To help employees focus and reengage with your strategy, run cross functional sessions on your strategy and 5-year plan, discuss what’s working well and get feedback on what you can be doing better. Sessions on behaviours and values could also be considered.  Consider joint departments leading regular town halls to; share what is going on, interview new starters, share good news like record sales or new business and also acknowledge specific achievements of team members.

Having the right Flexible Work Policy supports connectedness.  In developing your policy seek feedback to see what employees preferences are around flexible work. As with any successful change, seeking feedback and employee input will result in a more effective outcome. Employees are working from home in a variety of combinations from 1-5 days per week.   Finding overlap days where the majority of the team are in the office is important.  Having team meetings on these days and organising fun activities described above to connect people will help with this.   Ensure that you have the flexibility to review your policy as things change or if the current arrangement isn’t working.

Employee Engagement

Employee engagement represents the levels of enthusiasm and connection employees have with their organisation. It’s a measure of how motivated people are to put in the extra effort for their employer and is often a sign of how committed they are to staying.

Now would be a good time to run an employee engagement survey. Tailor your questions to get constructive feedback for your business and ask questions about what initiatives will help them in feeling more engaged and connected to your business and their colleagues. Then use this feedback to run cross functional focus groups, then develop an action plan and actually implement it. Too often employees take the time to fill in the survey and provide feedback and nothing is done, this can be demotivating. 

This article has described just some of the ways that you can build connectedness across your business post Covid 19. Please get in touch if Whiteark can help you with developing your business and people plans.

Will Covid-19 make or break you?

We have had a year of ambiguity and we will never go back to ‘normal’ for some industries and companies this has meant growth / opportunities and for others it has been meant something quite different.

Regardless of how I have been impacted professionally; everyone has been impacted personally.  This experience could have been positive or not so much. 

However I believe we are in the fork in the road…which path are you going to take?

We are now in May 2021 and you need to be clear is Covid19 going to make or break you?

What we know:

• The world has changed

• Companies have changed

• Households have changed

• How we think about work/life has changed

• A lot has changed

• We are not going back to ‘normal’

• There is ambiguity

• Consumer/Customer expectations have changed

How we respond?

Our initial response is survival – what do we need to do to survive Covid19 – personally and professionally.  The focus was on being able to survive and working out how to work with teams remotely. 

The response then shifted to thrive – how do to create opportunity. Restaurants moved to delivery, takeaway and industries and businesses pivoted.  Looking for opportunities to capitalise/optimise the business.

We are now living with ambiguity but businesses need to start revisiting its strategy, priorities and operations to ensure it is maximising its results.  We don’t have all the answers, we don’t know what normal is but continuing to move forward, make decisions and pivoting on changes is critical.

Key things to ensure you consider:

1. Customer/consumer expectations & how this has changed. Use data to validate.

2. Do you need to rethink your supply chain, suppliers and how you source your key services/goods?

3. How can you make your operations more cost effective?

4. Do you need to rethink your talent strategy – what do you need to own, what can be outsource/partnering  

5. Measuring what matters and report regularly so changes can be made?

6. How do we maximise the cash flow of the business? Focus on short term and long-term initiatives to drive improvement in cashflow

7. Revisiting investments to ensure it supports new priorities reviewing investments to ensure it supports new priorities and ensure aligned return on investment.

As a leader in an organisation it’s imperative that you take decisive action to ensure you set up your business for success.  Running scenario analysis and understanding the ‘what if’ are important to understand how you will pivot if something changes.

It’s a chance to relook at priorities, operating model and how you measure success for your business.  It’s the chance to show strong leadership with your organisation and team and ensure it maximise it chance for success.

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Need support in your organisation? Reach out.

Whiteark is not your average consulting firm, we have first-hand experience in delivering transformation programs for private equity and other organisations with a focus on people just as much as financial outcomes.

We understand that execution is the hardest part, and so we roll our sleeves up and work with you to ensure we can deliver the required outcomes for the business. Our co-founders have a combined experience of over 50 years’ working as Executives in organisations delivering outcomes for shareholders. Reach out for a no obligation conversation on how we can help you. Contact us on whiteark@whiteark.com.au

Article by Jo Hands, Co-Founder Whiteark

Does it take a crisis for change to occur quickly?

Sitting around the table at Christmas everyone talked about how quickly their companies responded to Covid-19. People were shocked and surprised and impressed all at once.

In general companies are slow to make a change but when faced with a crisis they were able to respond differently, quickly, decisively and achieve an outcome. Why does it take a crisis to make a change this quickly? In recent conversations on this topic with my network, many people believe that's just how it is and nothing you can do to fix it -- but I'm not convinced that is right and would love to explore this further.

Speed is a differentiator for companies:

•    Speed to market competitive advantage

•    Speed on process drives efficiency and productivity

•    Speed to deliver product or service

•    Speed to pivot when something goes wrong

So if speed is so important why don't companies focus on what is slowing them down and focus on increasing speed. There seems like a lot of benefits of speed.

The Four Factors…

Below are 4 key factors that slow companies down. Do any of these resonate for your company?

1.         Process, policies and red tape.

Companies implement processes, policies and standards to ensure consistent application of outcomes across the company. This can create barriers for speed to get things done.

2.         Unclear accountabilities.

It's not clear who is responsible or accountable for the activity. Many meetings but no one takes responsibility.

3.         Unclear delegation.

It's not clear who can make the decision or it needs executive approval and therefore this is a formal process that takes time (6-8 weeks).

4.         Leadership team unable to make a decision.

They go around in circles on the pros and cons before making a decision - sometimes a decision is ever made. Making no decision is worse than making the wrong decisions.

I don't believe there needs to be a crisis to speed up businesses.

Survival and competitive positioning rely on speed and therefore every company needs to consider how they increase their speed. Consider what is slowing your company down and what changes are required to speed it up and the benefits.

Reflect, reset and charge -- take charge in leading your company to increase the speed across all aspects. What are you waiting for? Time is money!!

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Looking to reset your own strategic priorities and make some change in your organisation? Let us help.

Whiteark is not your average consulting firm, we have first-hand experience in delivering transformation programs for private equity and other organisations with a focus on people just as much as financial outcomes. We understand that execution is the hardest part, and so we roll our sleeves up and work with you to ensure we can deliver the required outcomes for the business. Our co-founders have a combined experience of over 50 years’ working as Executives in organisations delivering outcomes for shareholders. Reach out for a no obligation conversation on how we can help you. Contact us on whiteark@whiteark.com.au

Measure what matters

It seems simple and makes sense but many companies struggle to track and measure their financial and strategic performance.

At the beginning of the year, as you reset your priorities post covid-19, it is imperative that you understand the following:

•          Lead indicators of financial health

•          Key measures that are aligned to your strategic priorities

•          Targets for your key measures

•          Accountabilities for the key metrics

•          Investment required for each metric

•          How each metric feeds into the financials of the company

Having a weekly scorecard that measures your top 10-15 metrics is critical. When metrics are off target having clear accountability for someone to build a plan to address and reset expectations and understand impact on the financials.  

A very simple scorecard is a very useful tool to drive the right focus across the company. If you have too many metrics, you will lose your focus on the ones that are most critical.

Example metrics:

It is important to use a simple format that calls out variances to targets or prior comparative period. See below example.

A weekly / fortnight meeting to walk through metrics with actions and follow ups is critical to driving the right behaviour. Performance reviews and incentives should be aligned with these metrics to drive the desired strategic/financial results.

At the beginning of 2023 make sure you spend time getting this right. If you need help please reach out to us, we have a lot of experience with building metrics scorecards for companies and help drive accountability across the leadership team.

I believe driver trees are critical to determining your key metrics – please check out our recent article on driver trees here.

Change isn’t easy, our guide to successfully navigate change

Change is not easy.  There are so many leadership books around change. Leading people through change, the change curve etc stories to tell people, videos to get people engaged and management courses on how to navigate it but change is a strange thing…

There is a natural resistant to change – more often than not people will put up a wall in relation to change – there are so many reasons not to change, to not do thing differently but above all else change takes effort and courageous and most people don’t want to make the extra effort or be courageous enough.

This explains why 70% of organisations fail to executive change.  They have the plan and strategy and it all makes sense but can’t make the change.  This is a major issue, cost and reason for poor financial / commercial outcomes for businesses, so what is the secret?

Strong leadership that explains the why and takes people on the journey to deliver.  A mandate to make change in the organisation is required from the senior leaders / shareholders otherwise it will fail.  Having strong leaders that understand the why and how and work with the team in the trenches to drive champion celebrate and push the change. 

It’s not easy  - it takes tenacity and persistent to continue to make changes to the organisation.  If you are doing it right there will be resistant and push back and barriers for you to keep going – you then know you are on the right track.  Find some people that support the change and can help champion with you to provide support.

Looking Back…

Looking back it’s the time in my career when I have overcome and adversity and made change despite the naysayers that I am most proud of the outcome.  Delivering outcomes for businesses is what I love – making a different to commercial model and financial outcomes is my number 1 passion.  There is such an opportunity to make a difference for businesses especially post COVID but having the courage to do this is critical.

What are the key things you should consider when making change:

• Having support at the senior level for the change

• Being clear on the why and communicating this

• Getting people to see the greater good of the work that needs to get done

• Track and measure the outcome

• Hold people to account

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Looking to reset your own strategic priorities and make some change in your organisation? Let us help.

Whiteark is not your average consulting firm, we have first-hand experience in delivering transformation programs for private equity and other organisations with a focus on people just as much as financial outcomes. We understand that execution is the hardest part, and so we roll our sleeves up and work with you to ensure we can deliver the required outcomes for the business. Our co-founders have a combined experience of over 50 years’ working as Executives in organisations delivering outcomes for shareholders. Reach out for a no obligation conversation on how we can help you. Contact us on whiteark@whiteark.com.au

Advice for resetting strategic priorities

From a recent poll on LinkedIn, 50% of people responded that resetting strategic priorities was a key focus area for 2021.  It makes sense, 2020 was a very different year to what people had planned. Companies pivoted, reacted, and made decisions that were focused on survival.  Survival mode was the ultimate focus; do we have enough cash in the bank? Can we manage through this period of uncertainty and upheaval and survive to see the new world?

Everyone is excited to see the back of 2020 and focus on the new 2021. We are not back to normal and never will be, but it’s a chance for a clean slate, a chance to reset and a chance for companies to transition from survival to revival.  Resetting your strategic priorities is paramount and will ensure that you set your business up for success. Your employees are looking for leadership, vision, and a roadmap for the future. We have provided 5 key tips to resetting your strategic priorities.

5 Key Tips to Reset your Strategic Priorities

#1
Understand your customer and consumer behaviours

How has COVID changed the behaviour of your customer and consumers?  The purpose of your business is to deliver a product or service to a customer/consumer.  Understanding trends of their behaviours, expectations, wants and needs is critical.  We’ve published a range of articles on the impact of Covid, from reports to industry trends and tips on how to adapt and embrace agility - to get your hands on them, simple search our Thought Leadership articles for ‘Covid’ or click here to explore.

#2
Develop a roadmap focused on targeting the customer and consumer expectations

• A new product/offering

• A new go-to-market model

• A new pricing model

• A new service model

• A new operating model

Move quickly to get the best place in the market.  What do your customers and consumers expect, want, and need and how are you going to pivot your model to give this to them? If you are not sure, do some tests and trials to understand the reaction to some options and what gains the most traction. Explore more here.

#3
Find money to invest

This is the time to invest. If resetting your priorities is critical to ensure your business is successful, then you need to stop other things and find the money to invest for your desired future state.

Cash has been tight for businesses so you need to reassess your priorities and review all expenditure. Just because you have always spent money on something doesn’t mean it’s a good investment. It’s time to look at all expenditure and assess what is required to run the business and what can be repurposed to invest in the future.  The businesses that make this change/pivot will be the most successful. Find out more by watching our ZBB Video on YouTube or reading the Whiteark Zero Based Budgeting Guide here.

#4
Invest in your people

There are two main considerations:

• Do you need additional capability in your business with your change in approach/strategy?

• How do you retain your top talent with development opportunities within the business? Know your talent and maximise the value that the business gets from the talent.

There is a war on talent and it’s a good time to secure exceptional talent for your business. You need to understand your capability gaps and focus on getting the right people in the business to be the subject matter experts. It’s imperative that you focus on recruiting the right talent that you will need for the future, not just what you need today.

Companies spend money on recruitment but don’t invest enough money on development opportunities for their people.  This doesn’t mean formal training but internal development opportunities to work in different areas, work on projects and gain new experiences. It’s time to invest in your top talent to ensure you get the best out of them. Want to explore more? Read our article on The war on talent.

#5
Measure the metrics that matter

It’s true that what gets measured gets done.  Take time to understand the metrics that are aligned with the company’s strategic priorities – lead indicators are critical to ensure that the company is on track.  One scorecard that measures the top 10 metrics that are aligned to the strategic priorities is critical to monitoring your success. You also need to have clear ownership, roles and responsibilities for each metric. Want to explore more? Read our article on What gets measured gets done.

Resetting your Strategic priorities is critical to set your business up for success in 2021. 

Take time to reflect on what is working and what needs to change.  The 5 key focus areas above is a good structure to consider when updating your strategic priorities.

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Looking to reset your own strategic priorities? Let us help.

Whiteark is not your average consulting firm, we have first-hand experience in delivering transformation programs for private equity and other organisations with a focus on people just as much as financial outcomes. We understand that execution is the hardest part, and so we roll our sleeves up and work with you to ensure we can deliver the required outcomes for the business. Our co-founders have a combined experience of over 50 years’ working as Executives in organisations delivering outcomes for shareholders. Reach out for a no obligation conversation on how we can help you. Contact us on whiteark@whiteark.com.au

The New War For Talent - Get Ready in 2021

Are you ready for the new war on talent?  Does your company have the capability it requires for the new post COVID world? Are you actively searching for the capability your business is missing.  If not, why not?

2020 brought:

• Headcount freezers

• Salary reductions

• Low or no bonus payments

• Lack of job security

• High unemployment rate

• Increase in gig economy employees

Through 2020 companies have pivoting on strategy, priorities, reset targets and navigated the new uncertain environment that we now live in.

In light of these changes companies need to critically assess the capability of the business / teams to ensure that the organisation is set up for success in this new post COVID world.

As a leader making difficult people decisions is the hardest and most important part of your role.  Looking at the overall capability of the team / business versus what is required to deliver on the strategy and priorities and hiring the right person / right level is critical. 

If you lead a business or team have you reassessed the capability required for your new priorities and have you ensured the team is set up for success. It’s critical that you identify these areas early and ensure that you utilise a good recruitment firm that understands your business, your culture and understand what you need to be successful.

2021 is the year of the ‘new war’ on talent.  There is talent in the marketplace that wouldn’t normally be there due to COVID, people are looking for new opportunities and change in priorities and it’s a really active market.  Don’t miss the opportunity to get the right talent for your business. 

Areas that are going to be hot in the market in 2021:

• Process reengineering – being able to process improvement efficiencies across the business to drive overall reduction in costs and better customer experience

• Transformation leads – to be able to help business execute changes to drive sustainable savings.  These are unicorns to find people that can execute transformation and ensure savings can be realised

• Data & analytics – do we really understand our customer, consumer trends and how this impacts their behaviour and using predictive analytics to drive operational and strategic decisions

• Cashflow management – process, cashflow forecasting and tactical and strategic levers to maximise cashflow and minimise working capital management

• Reporting – regular reporting and insights on key lead indicators to understand the performance of the company and ability to pivot where changes are required to be made

You are a leader of your organisation / team – make bold people decisions that drive the best outcome for your shareholders / members and ultimately your employees. Your decisions might not be popular but they should be strategic and focused on ensuring the organisation can maximise the outcome.

The biggest differentiator in any organisations results is the leadership team – right people, right structure and clarity on accountability between the key areas of the business.  An open culture where the leaders are encouraged to challenge each other and put ideas and thoughts that focus on the strategy of the organisation. When Private Equity companies buy companies they assess the investment teams considering the strength of the management team and providing structure and incentives to drive the best behaviour.  When a company is bought normally 65% of the leadership team are changed and CEO is removed in first 12 months.  Private Equity companies understand the value of the right leadership team and the sooner they get this sorted the sooner they can focus on maximising the business outcomes.

Many leadership books talk about lessons learnt and many say – I shouldn’t have wasted time to make changes to the team, I should have moved earlier and wanting to be popular leader made me not want to make the changes that were required and ultimately didn’t generate the respect of the people in my team. 

As a leader you have a massive responsibility to navigate and ensure the business is making the right business decisions – start with your people. If you haven’t got the right leadership team you can spend all the money in the world on transformation, system changes, processes etc but it won’t give you the outcome that is critical. 

Don’t miss out on good talent that your business needs.  2021 is the year to be bold in business which means getting your leadership team right and ensuring that capability gaps are fixed with the perfect hire.

Keen to know what you think on the challenge on talent...  Let us know on LinkedIn and tag us in discussions on #whiteark

2021 will bring:

• New strategy

• New priorities

• New operating model

It’s the time to assess the capability in your own organisation. What capability does your company need? What are you missing?

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Looking to capitalise on these trends and plan your own people strategy? Let us help.

Whiteark is not your average consulting firm, we have first-hand experience in delivering transformation programs for private equity and other organisations with a focus on people just as much as financial outcomes. We understand that execution is the hardest part, and so we roll our sleeves up and work with you to ensure we can deliver the required outcomes for the business. Our co-founders have a combined experience of over 50 years’ working as Executives in organisations delivering outcomes for shareholders. Reach out for a no obligation conversation on how we can help you. Contact us on whiteark@whiteark.com.au

Seven Days Until Christmas

The countdown is on, and we’re taking a look at 2020 and the year that was…

2020 has been a year of change. We are often resistant to change, but during a crisis we are forced to adapt as a matter of survival, we look for opportunities, and we are more susceptible to taking risk.

“If you don’t create change, change will create you.”

— unknown

It’s almost the end of another year, but not just any year, the year of COVID-19, one that won’t be forgotten.

2020 Snapshot

… the things no-one ever saw coming!

• Disruption across the globe

• Faced with uncertainty

• Resilience was tested

• Lockdown, face masks & hygiene front of mind

• Working from home was enforced

• Imposed restrictions on gatherings

• Travel bans & border closures

• Industries, businesses & individuals were all impacted by the Pandemic

• Rising unemployment

• Agility was forced

• Digital acceleration

• Changes to consumer behaviour, preferences & expectations

A crisis is a great catalyst for innovation, “if you don’t create change, change will create you”. Over the course of the last 6 months, Whiteark has been committed to providing you with thought leadership to assist with navigating this period of uncertainty. We look forward to sharing more content with you in 2021 as we recover from the impacts of Covid-19.

If you need a hand as you build your business back up again, get in touch with us for a no-obligation chat.

A Comprehensive Covid Report

A closer look at how industries have been affected by the pandemic that swept the world.

Source: IbisWorld. Note: This is based on Stage 4 Restrictions.

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Recently, we asked our followers what they wanted. What would be truly helpful to them in these unprecedented times, and the answer? Industry specific breakdowns.

We all know that every sector has been affected in one way or another, there's heaps of generalised statements floating around that provide helpful overviews. But what people were after was a more specific breakdown of exactly what the impact would be to their area of operations and ideas around how they could pivot, adapt and thrive as we move forward into the new world normal.

So, here it is. A comprehensive deep dive into 18 different industries - we hope you enjoy the read.

What's in the report?

Setting the Scene
Impact: How exposed is your industry?
Impact Analysis: Exposure Definitions

Industry Deep Dives
Accommodation & Food Services
Arts & Recreation Services
Education & Training
Manufacturing
Professional, Scientific & Technical Services
Retail Trade
Mining
Construction
Health Care & Social Assistance
Transport Postal & Warehousing
Administrative & Support Services
Public Administration & Safety
Agriculture, Forestry & Fishing
Wholesale Trade
Electricity, Gas, Water & Waste Services
Finance
Information Media & Telecommunications
Rental, Hiring & Real Estate Services
Bonus Article: The Importance Of Innovation

Transforming your B2B Sales Team

B2B buying behaviour has become even more unpredictable with Covid-19 and as a result driving customer retention challenges for many organisations who have traditionally leveraged the sales function to manage high value accounts. A multinational client shared with us that their frontline sales teams were now working remotely as their ability to generate face to face meetings with their clients had become near impossible.  

Whilst this trend has been disrupting field sales for many years it has almost definitely been brought to a head and compounded by the pandemic this past year.

Our data and research suggests’ that today’s buyer wants to engage with suppliers through digital channels at least initially. To meet this omnichannel experience for the buyer sales functions will need to leverage new skills and learn to execute the new technologies at their disposal.

The future of sales has been permanently transformed and as a consequence companies that want to be relevant in a sales economy tomorrow need to ensure that their sales processes are bookended and supported by a ‘digital’ engagement will all customers.

Research* suggests that B2B customers are leveraging digital channels for information and guidance prior to engaging sales representatives. In many cases respondents suggested post acquiring the knowledge they needed to make their buying decision they opted away from any engagement at all with the sales rep.

Furthermore, as buyers move more towards digital platforms to help them navigate their decision making process, they are rewarding those companies that have invested in seamless omni channel experiences, hence from a selling perspective ensuring technology is underpinning the sales process has become more critical than ever in terms of revenue protection.

Despite the enormous rhetoric around data and its importance over the last decade research* also suggests that most sales led companies fail to leverage data and AI capabilities to capture customer and buyer behaviour hence enhancing the risk at a relationship level between the sales representative and the customer.

“Sales companies that plan to succeed moving forward must move their cultures towards being the leaders of the selling process as opposed to being the leaders of sellers. ”

That requires a shift in the strategy and focus away from sales professionals as the primary and predominant channel to market and a move towards digital sales channels that are supported by personal human engagement at the appropriate moment for the buyer. In this new world sellers’ decision making will be driven by data, analytics and AI, not on intuition and experience.

A key shift for organisations seeking to transform their sales functions will be their ability to pivot to a model whereby they can be ready to engage a customer in whatever channel they are seeking to be served whilst in parallel having an ability to execute effective selling.

Sales leaders have an opportunity as we move into this next chapter of selling to help navigate their organisations by creating a roadmap that is focused on aligning to their capabilities around customer buying behaviour.

Simple considerations for transformational roadmaps might include:

Position your salesforces as the facilitators of education in the buying cycle

In a world where it’s never been harder for the sales teams to engage and influence buying decisions sales needs to be focused on helping customers feel more confident in their assessment of data and ultimately their buying decisions.

Focus on increasing the digital capability of your sales team

By focusing on up-skilling your sales teams and increasing their digital competence, you will be able to enable your sales team to sell more effectively across various digital channels and in turn be able to be more visible and present to the customer and their buying pattern.

Reconsider your GTM channels so as they embrace more digital engagement points

Moving towards a customer centric channel approach will force your organisation to stop being so focused on your own products and will allow you to leverage your customer lifecycle or value stream to determine the right time to engage a customer based on their need or problem relative to the buying cycle. This shift towards the buyer is fundamental and requires you to focus operational efforts on ensuring all commercial channels are integrated around the customer needs not yours. Taking note and acknowledging customer engagement preferences for digital, sales and self-service channels will allow you to reprogram your efforts around the customer.  

Leverage your technology assets to drive customer engagement

Ensure you are using whatever levels of technology to support as much automation of the customer journey as possible. For example, using AI to execute basic sales tasks such as preparation and insights, to detect buying signals and predict business outcomes will be useful for both your sales teams and your customers will be one.

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Never in our lifetime has the importance of revenue generation and profitability been greater yet failing to accept that technology and readily available data has driven the power to the astute buyer in the old sales process.

The new era of selling means that there can be no separation between your sales teams, technology, marketing communications, data and analytics and all of the operational functions that sit in between.

It’s time to transform to the new approach to selling where every move is driven by how well you leverage AI to command the entire sales process and all of those who serve it.

With change comes opportunity and be clear the possibilities are enormous; but will only benefit those sales leaders who are bold and progressive enough take action now and transform their sales functions.

Moving towards agile workflows and channels that can engage their customers wherever they want, whenever they want will only drive a great connection to the new millennial buyer and in turn a great share of wallet for your company.

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Looking to capitalise on these trends and plan your own sales strategy? Let us help.

Whiteark is not your average consulting firm, we have first-hand experience in delivering transformation programs for private equity and other organisations with a focus on people just as much as financial outcomes. We understand that execution is the hardest part, and so we roll our sleeves up and work with you to ensure we can deliver the required outcomes for the business. Our co-founders have a combined experience of over 50 years’ working as Executives in organisations delivering outcomes for shareholders. Reach out for a no obligation conversation on how we can help you. Contact us on whiteark@whiteark.com.au

*Source: Gartner B2B Buying survey 2018

Global Trends to emerge post Covid-19

We take a closer look at the trends affecting countries across the world as we emerge form the changes caused by Covid-19.

1. Connected Work

Connected work scenarios will drive the need for cloud everything. New subscription-based models will see growth in demand for unified communications as a service offerings.

2. ‘Lights-Out’ Operations

Autonomous “lights out” operations will drive demand for remote asset management solutions, and service providers will focus on data management strategies and data-driven business models.

3. Connected Living

An increased adoption of contactless surfaces post-pandemic will drive home automation and security markets.

4. Technology Advancements

Pandemic preparedness will speed up AI deployment and accelerate the pace of AI innovation.

5. Supply Chain Optimisation

Seamless integration of end-to-end digital supply chains will increase traceability, sustainability, and transparency within the supply chain ecosystem.

6. Human Augmentation

The adoption rate of customer behaviour analytics by enterprises will grow by 20% for the period 2019-2025.

7. Smart Cities

Increased spending on technology by smart cities will lead to a surge in the adoption of digital tools like crowd analytics, and increased focus on developing digital platforms and apps for citizens.

8. Digital Health

Digital health driven by telemedicine and robotic care will become the new standard of care delivery. Will require an increase in the number of service and technology providers.

9. Geo-Political

To protect themselves from economic fallout due to COVID, global organisations are coming together to restore geo-political and economic balance.

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Looking to capitalise on these trends and ensure your business is poised for success? Let us help.

Whiteark is not your average consulting firm, we have first-hand experience in delivering transformation programs for private equity and other organisations with a focus on people just as much as financial outcomes. We understand that execution is the hardest part, and so we roll our sleeves up and work with you to ensure we can deliver the required outcomes for the business. Our co-founders have a combined experience of over 50 years’ working as Executives in organisations delivering outcomes for shareholders. Reach out for a no obligation conversation on how we can help you. Contact us on whiteark@whiteark.com.au

SOURCE: Frost & Sullivan 9 Critical Trends Reshaping all Industries Post-COVID, 2020

Taking Care of Sales

The hot topic for 2020 has been COVID and in particular what businesses should be doing to transform to this well-articulated new normal. At Whiteark we’ve been thinking specifically about the impact this unique year has had on B2B selling and specifically what your organisation may want to be considering ensuring your sales team is set up to be successful over this coming year.

“Employees come first. If you take care of your employees, they will take care of their clients.”

— Richard Branson

In a year where the conventional approach to B2B selling has been rewritten and now the new normal seems to be emails followed by zoom meetings and if you’re lucky another zoom meeting, how can we help our sales teams better serve their clients?

The B2B sales process has never needed to be more agile than it needs to be today. We are experiencing the constant introduction of new products and services in market as a result of digital software and technology that are challenging even the very best of value propositions in the marketplace.

We are hearing first-hand that even the very best sales organisations are upgrading their sales processes so as they can stay ahead of their competitors. As we move into the Christmas break many companies are planning their 2021 kick off activities with a view to energising their sales teams to meet the demands of the next cycle.

In a market where control is clearly geared towards the buyer, sales must respond to this power shift by ensuring they are able to meet the increased demands of this new process. High levels of personalisation are no longer appropriate for a select few customers who meet a given criteria, it will become a baseline expectation that every customer has some degree of account-based personalisation to meet their specific needs and problems.

Covid has driven the emergence of working from home and many buyers and decision makers will demand access to information that they will expect to be able to review and assess in their own time without a meeting face to face. They’ll use emails and video meetings to manage the selling process and only the greatest equipped salespeople will be able to match this game change.

Buyers will also be leveraging more than ever their peer groups for recommendations, referrals, and reviews of the sales proposals without any engagement or influence from the salesperson. The days where we could get by on ‘the buyer - seller’ relationship will now be tested, and we will need to help redefine the traditional sales tool kit to ensure our sales process maintains its integrity. Customers will now have access to information and will know a lot more about your company and its product, as well as your people than you might expect. They will be looking for partners that are authentic and genuine as a mere starting point before they hand over their trust.

Whilst the process might have shifted as a result of this unusual year the reality is that the sales process has always been underpinned by trust and the real focus for 2021 needs to be fuelled by continuous training and development.

In our opinion, it’s never been more important that the sales team has to be ready to change their game to win the trust and credibility of the new buyer. The bar for sales competence must be once again raised and those organisations that are able to measure and track sales skills, characteristics and abilities via specific dashboards and metrics will be able to use this data to ensure the needs of the customer are met.

Sales teams who have very clearly defined metrics will be most likely to succeed. Hence, sales management will be reliant on sales operations and support functions like never before as well as working with and ensuring their utilisation of technology is driving their sales process. Customers will want to be engaged on their terms and as such every channel will be equally critical to the success of the next sales campaign.

Whilst the sales - client relationships will still be critical, technology and use of emails, EDM, social will become critical tools in the sales communication cycle. Social selling is on the upward trend for sure, with businesses and employees following and commenting on LinkedIn about their companies and their brands. Therefore, engagement in these channels will be critical to sales outcomes and the content that your sales team is generating on this channel will need to be in alignment marketing as well as whatever was leveraged in email, SMS and whatever other channels you are engaging.

In any case as we embark on the new normal for our sales team, it is imperative to accept that everything matters. Remembering that there’s no such thing as ‘this is how we’ve always done it’ approach that will work in every situation all the time so working with the teams in an account-based methodology where ‘every’ customer matters will be critical to your 2021 sales strategy.

This coming year, the organisations that will win will be those who case best align their sales talent to their technology, broader support teams and work together as one to solve the problems of their potential buyers.

Driven by customer insight, behaviour and technology, the trend is moving towards account-based selling and digital transformation.

There’s never been a better time to take stock, conduct an honest self-assessment and to identify the elements that will lift your sales team to meet the needs of tomorrow.

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Looking to capitalise on these trends and plan your own sales strategy? Let us help.

Whiteark is not your average consulting firm, we have first-hand experience in delivering transformation programs for private equity and other organisations with a focus on people just as much as financial outcomes. We understand that execution is the hardest part, and so we roll our sleeves up and work with you to ensure we can deliver the required outcomes for the business. Our co-founders have a combined experience of over 50 years’ working as Executives in organisations delivering outcomes for shareholders. Reach out for a no obligation conversation on how we can help you. Contact us on whiteark@whiteark.com.au

Resetting Your Customer Experience For Post Covid

We are nearing the end of 2020… the year that changed the world with months in lockdown, travel bans, restrictions on gatherings, working from home enforcements and rising unemployment. No one saw these things coming.

For vulnerable consumers and the customer teams that serve them, Covid-19 has forced companies to rethink what customer care means to ensure they are addressing their customer needs.

A customer’s interaction with a company can have an immediate and lasting effect on their sense of trust and loyalty. During a time of crisis, it is essential that businesses deliver service and experiences that meet customers new needs with empathy, care, and concern. It is important to use real-time data to understand shifts in consumer behaviour so businesses can quickly pivot innovating redesign journeys to align with constantly changing customer preferences.

Below are customer experience practices that build resilience and prepare companies for success in the days after Covid-19.

Care

People need extra information and support to navigate during these unprecedented times.

To show that you care, REACH OUT and offer genuine support, not through marketing or blatant attempts to gain competitive advantage. These experiences are important for customers in the short term, and the impact will build positive, lasting relationships.

Meet your customers where they are

Your customers’ normal patterns of life have been put on hold, and as a result there has been a shift in demand patterns - customers need digital, at-home, and low-touch options. Digitisation has accelerated because of the coronavirus pandemic and digital-led experiences will continue to grow in popularity as we recover from the crisis. Businesses that act fast and innovate in their delivery model to help consumers navigate during the pandemic safely and effectively will establish a strong advantage.

Redesign operations to support the new world

It is to be expected that consumer preferences and business models will last longer than the crisis. Once covid-19 subsides, economic challenges will remain, so it is key for companies to deliver on customer experiences that are emerging as most important, whilst realising productivity efficiencies, to remain competitive.

A keyway to simultaneously improve your customer experience and business efficiencies is to increase digital self-service and to make smarter operational trade-offs, driven by what matters most to customers. Migrating customers to digital channels is often a successful way to boost savings and satisfaction.

Agility

Sustaining a strong customer experience during a crisis requires prompt research to interpret the changing dynamics and new pain points as well as agile innovation to address them. Businesses that can master that tactic will generate value for customers in high-priority areas in an environment of intensified competition.

Customer experience has taken on a new definition and dimension in the uncertain times of Covid-19. Companies who show care towards their customers, reinvent their customer journey and anticipate how customers will change their habits, will build deeper relationships that will continue beyond the crisis.

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Looking to redesign your own customer experience? Reach out.

Whiteark is not your average consulting firm, we have first-hand experience in delivering transformation programs for private equity and other organisations with a focus on people and customers just as much as financial outcomes.

We understand that execution is the hardest part, and so we roll our sleeves up and work with you to ensure we can deliver the required outcomes for the business. Our co-founders have a combined experience of over 50 years’ working as Executives in organisations delivering outcomes for shareholders. Reach out for a no obligation conversation on how we can help you. Contact us on whiteark@whiteark.com.au

The importance of innovation during a pandemic

According to McKinsey, organisations that have focused on innovation during the recovery of a crisis came back 30% stronger than companies who did not. Concentrating on the long term and planning for growth rather than survival will help gain a competitive advantage during the recovery.

The COVID-19 outbreak has impacted nearly every industry; and as the government begins to ease restrictions, companies are exploring ways to recover their losses. During the onset of COVID-19 organisations innovated rapidly with a short-term focus on continuing operations and employee safety. In the recovery phase, companies will require a considerable amount of strategic innovation (growth and change) rather than reactive innovation, to explore future opportunities centered around core business models.

It is key for organisations to innovate with a purpose to increase their likelihood of success for the long term. Companies should focus on growth and gaining an advantage over their competitors. The below framework will help with explore growth strategies.

Assess changing demands and needs of consumers

The recent pandemic has fundamentally changed the way most businesses operate, particularly because of the rapid adoption of digitisation. Companies need to understand the demands and needs of consumers by analysing the new patterns of spending. Once change has been identified, analyse what it means and its impact on your industry and business.

Consider ways to respond

Now that you understand the change in consumer spending patterns, explore ways in which your organisation is equipped to respond. This requires planning for the future, think about the pain points the changing consumer behaviour reveals and task your innovative experts with creating some new products or services to address these customer pain points.

Change your business model

Organisations need to accept that the way that their business operated prior to COVID-19 is history. It is important to identify ways in which your former business model has been permanently changed and then look at ways you can transform these models into new ones to make way for future growth.

Each industry and each company have their own unique challenges and opportunities to explore, so innovation will look different for everyone. One critical enabler to strategic innovation post COVID-19 is technology. Once you identify opportunities to pivot your business model, consider what technologies can help you get there - e-commerce, artificial intelligence, virtual realities, touchless technologies etc.

When considering your innovation strategy, remember to adapt to changing consumer wants, explore new opportunities, and allocate resources towards innovation.

Need to map your way forward through Covid19 and innovate from the inside out? Let us help.

Whiteark is not your average consulting firm, we have first-hand experience in delivering transformation programs for private equity and other organisations. Focused on delivering both commercial and financial outcomes. We understand that execution is the hardest part, and so we roll our sleeves up and work with you to ensure we can deliver the required outcomes for the business. Our co-founders have a combined experience of over 50 years’ working as Executives in organisations delivering outcomes for shareholders. Reach out for a no obligation conversation on how we can help you. Contact us on whiteark@whiteark.com.au