The Whiteark Guide to Strategy & Execution

The key building blocks to guide the process of strategy to execution.

Answering strategic questions will form the basis of the key components to the Company Strategy building block.

•What is your current situation?

•Where do you want to go from here?

•What do you want to accomplish?

•How do you get from where you are today to where you want to be in the future? What are the steps do you need to take?

•What obstacles will you have to overcome? What problems will you have to solve?

•What skills and capability do you require to achieve your strategic objectives?

•What problem does your company seek to solve?

•Why do you believe this problem needs to be addressed?

•Does this problem matter to others?

•What are your offerings to solve this problem?

•What is the nature of your products and services?

•What specific customer/consumer needs are you addressing?

•Who are your ideal/target customers?

•What is your unique selling proposition?

•Are there other comparable offerings in market?

•What differentiates you from your competitors?

In today’s unpredictable environment strategic planning needs to be adaptive.

Covid-19 has been the catalyst for companies to reset their business strategy. In a time of such uncertainty, executive leaders need to be increasingly reliant on adaptive strategies so that they can set long-term goals but still flex with evolving conditions.

Contents of the Guide.

• Key building blocks for strategy to execution

• Considerations for each building block

• Adaptive strategy

• Building block one - market and industry trends

• Building block two - companies strategy

• Building block three - build the plan

• Building block four -manage performance

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Looking for help with your strategy? Reach out.

Whiteark is not your average consulting firm, we have first-hand experience in delivering transformation programs for private equity and other organisations with a focus on people just as much as financial outcomes. We understand that execution is the hardest part, and so we roll our sleeves up and work with you to ensure we can deliver the required outcomes for the business. So, if you’re looking to transform, reimagine or upgrade your strategy, then give us a call on 1300 240 047 for an no-obligation conversation.

Our co-founders have a combined experience of over 50 years’ working as Executives in organisations delivering outcomes for shareholders. Reach out for a no obligation conversation on how we can help you. Contact us on whiteark@whiteark.com.au

Transforming your Sales and Service Model

Are you ready to take on a bold sales and service model transformation? Now is the time to reinvent your model and integrate the value your business provides into the “new” societal landscape post the global disruption of Covid-19. In today’s environment, your successful sales and service transformation will be enabled by strong leadership, facts driven from data and analytical insights, and new approaches to technology.

It is important that you remain flexible and resilient while looking to the future - redefine your operations so that you can emerge stronger than your competitors. You must pivot your sales and service models in response to the new societal landscape - purchasing power is shifting fast, the demand for digital channels is rising. To retain customers, protect revenues and realign go-to-market investments you must pivot your sales and service model to meet the constantly changing expectations of your customers.

Hold tight and embrace the uncertainty – be courageous and apply a different approach to how you would usually gain market share all while monitoring the shift in consumer demands to ensure you are ahead of the competition.

Below are the key considerations for redesigning your sales and service model:

• Rediscover your customer - understand your customers so that you can meet their evolving wants and needs so that you can remain relevant

• Redefine the sales and service journey – segment your customers and focus your efforts on the strongest and most profitable opportunities

• Enhance your product/service offering to meet customer expectations - reinvent through new narratives, approaches and terms, and diversify dynamic offers

• Enable your team with the tools and skills to succeed in today’s digital age – ensure you provide your team with the key enablers that they need to support them in being successful  including training and coaching, sales tools, technology

• Reward your sales and service resources for the right behaviour/outcomes – align on priorities, determine the metrics to monitor, measure performance and reward success to keep your workforce motivated

If you need help with transforming your sales and service model to meet the needs of customers in today’s environment, please reach out to Whiteark for a no obligation consultation and we can help you navigate your future to success.

Linking transformation to strategy

In today’s business environment, transformation can take many forms but no matter the type it revolves around the need to generate new value - unlock new opportunities, drive new growth, deliver new efficiencies.

It is critical that the transformation project aligns to the company’s strategy – strategy is fundamental in guiding/aligning decisions and actions to ensure they support the achievement of the company’s strategic goals. A sound strategy helps shape an executable transformation objective.

The value that your transformation project will create/deliver must be aligned to your company strategy and it will help with articulating desired transformation outcomes, from a financial perspective or from an operational perspective.

Once you have aligned your transformation ambition you can build out your transformation program. 

THE STEPS

1. Clearly defined company strategy

2. Determine your company strategic priorities

3. Define your transformation ambition – ensure it aligns to your company strategy/strategic priorities

4. Get leaders involved

5. Build your transformation plan

6. Be clear on what success is

7. Gather resources and expertise

8. Choose the right enablers

9. Focus on culture and change management

10. Measure success

For more support on transformation please explore our range of thought leadership articles…

The Whiteark Guide to Supply Chain Optimisation

The coronavirus pandemic highlighted the need for companies to focus on transforming their traditional supply chain models to digital supply networks, in order to better manage supply chain risk and disruption.

With the growing emergence of new supply chain technologies, organisations can invest in enablers that will support their supply chain network in resisting unexpected disruption. These technologies significantly improve visibility across the supply chain and are designed to anticipate and meet future challenges.

Some of these enablers include:

Artificial Intelligence (AI)
Intelligent, self-correcting AI will make inventory monitoring more accurate and reduce material waste.

Blockchain
Will verify authenticity, improve traceability and visibility, and improve transactional trust.

Quantum Computing
Unprecedented computational power will solve previously unsolvable problems.

Internet of Things (IoT)
Data from IoT sensors will provide insight into inventory location and status.

Intelligent Order Management
Supply chains will master inventory visibility with improved demand forecasting and automation.

Digital Twins
Virtual representations of complex creations — let you track objects through entire lifecycles.

Digital supply networks, breakdown functional silos and allow companies to become connected to their complete supply network to empower end to end visibility, collaboration, agility, and optimisation. Organisations that deploy Digital supply networks will be equipped to deal with unexpected events.

Supply chain optimisation.

Supply chain optimisation makes the best use of technology and resources such as blockchain, AI and IoT to improve efficiency, responsiveness and performance in a supply network so that companies can provide customers with what they want, when and where they want it – in a way that positively contributes to the organisation’s profitability and sustainability. An organisation’s supply chain is a critical business process that is crucial for a successful customer experience.

Goals of Supply Chain Optimisation

Top supply chain trends for 2021.

Contents of the Guide.

• Mitigating supply chain disruption.

• Supply chain optimisation.

• The process for optimising your supply chain.

• Key features of effective supply chain optimisation.

• The importance for supply chain optimisation.

• Supply chain trends.

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Looking to transform your Supply Chain? Reach out.

Our team has extensive global experience leading large scale Supply Chain Transformations from Factory to Customer across multiple industries. We have in depth capabilities around designing and delivering value in the Physical, Financial and Information (Digital) Supply Chain and can help your organisation create competitive advantage and value centred on the global supply chain.

We understand that execution is the hardest part, and so we roll our sleeves up and work with you to ensure we can deliver the required outcomes for the business. So, if you’re looking to transform, reimagine or upgrade your supply chain then complete the form below or give us a call on 1300 240 047 for an no-obligation conversation.

The challenge has been laid to develop a Supply Chain Strategy that supports Australia’s renewed obsession with lifestyle

Article written by Matthew Webber

The way that we buy, move and sell Is shifting in seismic proportions. We have had all the indicators within our radar for some  – the uptake of ecommerce as a legitimate and safe platform for retail shopping, geo political trade wars playing out between large, industrialised nations and emerging nations along with increase consumer insistence on visibility and ethical sourcing practices. In amongst that we have had significant environmental impacts such as fires that have wiped out communities along with floods that have isolated regions.

“Insights from Matthew Webber | Matthew Webber is a specialist in strategy, program delivery and training, focused on driving business performance by developing commercial, operational and innovation capability. With over twenty years international experience, Matthew has worked across the globe with organisations undergoing immense change and comprehensive transformations. Inspired to create a world championed by kindness, where equitable opportunity is available for all - Matthew shares his vision through best-selling books and his sought-after keynotes. ”

Australian Supply Chains continue to be impacted by global events – necessitating a rethink of the sovereignty of our Supply Chains

Only in the last week have we seen how truly volatile our global supply chain networks are with the blocking of the Suez Canal by the Evergreen Cargo Ship ‘MV Ever Given’ in an unfortunate accident as the result of a sandstorm -  potentially blocking up to 15% of global trade as goods need to pass between Asia and Europe. The question my Australian reading audience may ask, what would the Asia- Europe trade lane between have to do with Australian trade – and the answer is a lot. For a start, ports will become congested – the same ports that need to unload Australian export cargo, capacity will be stripped from the shipping market driving prices up, supply will be interrupted for manufacturing and oil prices will be driven up. That is just the start. This is one ship that has interrupted a global economy and it impacts your business, your people and your customers

Then of course we have had COVID-19. I reluctantly bring up the pandemic – because it is not the only issue of our times – yet it is so big – we cannot ignore to comment and acknowledge the shift that it will have in our psychology as a nation. Not to dissimilar to a war period – we are seeing fundamental shifts in our attitudes and behaviours – not just as a market, but as a people.  The pandemic has been an ongoing issue for the global economy for well over a year now. The reactions, repositioning and rethinking of supply chains has been considerable

These are obvious impacts that have been impacting and shaping our supply chain strategies. For some organisations this has provided significant opportunity as they have created new business models or adapted exiting ones to suit. For other businesses, they have been slow to respond, and as a result have been lagging behind – and sadly for some the slow response has resulted in their demise. For those that have been fast to react – there is a chance that the successes may be short lived unless we start unpacking what is actually happening to the psychology, behaviour and ambitions of our nation.  

“What does a Post Pandemic Australia look like?

On Wednesday 24th March 2021, I had the wonderful fortune of attending a Whiteark event where Bernard Salt, leading Demographer and commentator, presented a fascinating and insightful talk on the ‘Post Pandemic Australia: What we can expect’ .”

Bernard’s discussion of course was validating many of the impacts that global disruption has had on supply chains, and Bernard himself has publicly spoken about the opportunity to rethink our global supply chains and consider carefully the need to make our Supply Chains more sovereign. Put simply – the global environment is too volatile not to protect the key manufacturing capability and product availability of key necessities for the welfare of our nation –from a healthcare, security or economic perspective. This philosophy cascades to an organisational level where our organisations need to rethink the sovereignty of their supply chain and have key and strategic lines available and protected from global disruption – like we have seen in the pandemic, the Suez canal incident or more broadly many of the global economic disruptions from moving from an industrialised era to a digitised one.

Of course, though, Bernard Salt challenged my thinking further on the topic of Supply Chain strategy – beyond the obvious. Bernard’s discussion was focussed deeply on the psychology and aspirations of everyday Australian’s. And the theme, and label, that kept recurring was that of Lifestyle. As Australian’s we are obsessed with lifestyle – and the centre of gravity for our lifestyle rests in our home. This obsession has only renewed.

Supply chains need to be geared towards a lifestyle obsessed Australia

What all of these disruptions have done, particularly the major disruption of the pandemic, has reinforced how important lifestyle is to everyday Australians. The pandemic – for all of its pain – has brought with it an opportunity for us to reconnect with our neighbours friends and families. It has allowed us to spend more time in our homes. It has for many cut the daily commute by hours – time that can be spent connecting and enjoying the lifestyle and balance we so desire. Our attitudes to the way that we work have fundamentally been tipped upside down, as we revert to our natural desire of seeking a better lifestyle for our families.

What does this mean – what does it mean for our cities, for our suburbs, for our regional centres. Simply – our suburbs and our regional centres will be activated. The way that we work, the way that we engage, the way that we shop – will fundamentally shift. Not only do we now have some ‘more mature’ age consumers adopting ecommerce, but we also have whole generations behind us (such as the ‘Millenials’ that will up the imperative on placing value on experience and lifestyle even further. Our homes have, and will continue to become, bigger – and who would have thought that now a home office – or ‘zoom’ room would be a required feature of any home.

You may be rightfully asking, what does this have to do with my Supply Chain? The answer is a great deal. If we understand the psychology, behaviours and what ordinary Australian’s value, we can design and build our supply chains to support.

The way that we buy, move and sell will fundamentally shift as Australians adopt to their reinvigorated obsession with lifestyle. Our supply chains will need to be established to support the reactivation of suburbia and provincial Australia. If your supply chain does not directly serve these Australians – it will most certainly need to be supporting the businesses that do.

Our commuting, social, work and leisure activities have fundamentally returned us to be being closer to home – in close proximity to the things that matter to us most – our families, friend and our homes.

You supply chain needs to adapt to the reinvigorated obsession of Australians to their love of lifestyle. Your supply chain will need to be fast, accessible, sovereign and support the new behaviours and attitudes of everyday Australians – the everyday Australians that will be spending their leisure and work time at home or very near to home – and not at shopping centres, high streets, city offices or stuck in traffic on the daily commute.

How is your Supply Chain supporting Australia’s renewed obsession with lifestyle and connection?

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LOOKING TO rethink your Supply Chain? REACH OUT.

Our leadership team at Whiteark  have decades of experience in leading Supply Chain Transformations from Factory through to Customer, developing Market and Customer strategies that ensure relevance and desirability . We design the business model to deliver commercial feasibility and  to ensure that your business is ready to not only deal with disruption, but to thrive in it. From strategy to design and execution. Contact us on whiteark@whiteark.com.au or explore our supply chain transformation services here.

Article written by Matthew Webber

Digital Transformation Playbook

Technology is changing at a rapid pace and while technology is changing, companies will continue to be forced to change. New technologies can disrupt established businesses, but more importantly they stimulate opportunities for innovation. In today’s environment, business owners are more concerned about missing opportunities to grow, than become obsolete.

Technology prompts companies to rethink how they do business.

Technologies including big data, the cloud, the Internet of Things, and Artificial Intelligence are helping entrepreneurs to develop new business models and disrupt the established way of running operations.

Digital technologies are:

• Enabling businesses to operate in new ways to deliver more value to customers and generate more productivity and cost efficiencies

• Altering competitive landscapes

• Changing the economics of markets

“CONTENTS

> Technology
> What is digital transformation?
> Guiding your digital transformation strategy
> A digital transformation approach
> Tips for successful digital transformation
> Benefits of digital transformation”

Guiding your digital transformation strategy

Digital Strategy

A clear strategy determines your organisation's ability to reimagine and transform your business for the digital world. A multi-year digital strategy focused on driving customer experience, operational efficiency, and new revenue.

The digital strategy is the foundation for operating the business and delivering on business targets. New revenue streams, customer experience, and operational efficiency will all be viewed from a digital lens.

Technology modernisation is critical to your ability to meet changing market demands.

12 benefits of digital transformation

Need support with your digital transformation? Reach out to the Whiteark team.

We’re a team of doers led by Jo Hands and James Ciuffetelli. We don’t believe in unnecessary layers; and between us we have over 50 years of collective experience, expertise and global connections. Delicately weaving these together, we engage with you directly, with a single-minded focus on the task at hand. Collaborating at a senior level to propel organisations forward, we intricately map out and execute your next move, ensuring you’re prepared, protected and prosperous. Contact us to book in an obligation free conversation today.

Supply Chain Transformation Leadership in Action

Article written by Matthew Webber

One of the key attributes for any prosperous supply chain of the modern era is to have the ability to adapt and respond. We can design our supply chains structurally, and technically, to deliver on this outcome, however we do have to move our supply chains from where they are today, to where they need to be in the future.  We need to do that through leading our people, our partners and our communities in which we operate.

“Insights from Matthew Webber | Matthew Webber is a specialist in strategy, program delivery and training, focused on driving business performance by developing commercial, operational and innovation capability. With over twenty years international experience, Matthew has worked across the globe with organisations undergoing immense change and comprehensive transformations. Inspired to create a world championed by kindness, where equitable opportunity is available for all - Matthew shares his vision through best-selling books and his sought-after keynotes. ”

We are in effect leading our supply chains to be change ready. Being change ready is a question of culture, and culture needs to be led.

Change is difficult at the best of times, but when you are trying to change a global supply chain with multiple interested parties, suppliers and communities the need to  be omnipresent and lead through action is telling.

The key actions required by a supply chain leader when navigating transformative challenges are to:

• Lead the vision

• Build confidence

• Empower people

• Communicate effectively

• Build the right team

Now let’s take a closer look at how to go about this.

Lead the vision

Leaders will be very good at finding the common thread that connects people to a mission or a cause.

Great supply chain leaders will be able to share a vision across the entire supply chain. They will also respect different cultures (geographical, industry, organisational) and needs within their supply chain community and embrace the differences as an advantage.

Given that the vision will cross so many organisation and cultural boundaries, it needs to be stated in a way that provides both brevity and clarity, and something that is able to be understood at all levels, in all organisations, in all geographies.

The vision must state where it is that you are going, why you are going there and importantly what are the key steps that need to be undertaken in getting there.

The collective vision will be a powerful foundation for all parties in your supply chain to engage with and provide as a beacon when making difficult decisions or provide guidance when confronted with difficult challenges.

If your vision is not a collective vision and does not value the contribution that all your stakeholders make to your supply chain, it will be very difficult to harmonise towards a common goal.

Build confidence

We can almost become fatigued by the disruption that impacts our supply chains – bushfires, pandemics, new systems, new ways of working, change in governments and policy – the list, as you are aware, goes on. We need to build confidence, and resilience,  for our people to be able to face into each challenge as they arise. Being challenge ready and having the tools and support available to address the challenges is part of the solution.

People need to believe that the change is realistic and will create value. How many times has something been promised but not delivered? Where is the plan? How is it going to be resourced? Where does it start? How long will it take? What does it mean for me? Have they considered my situation? These are just some of the conscious and subconscious thoughts that could be going through people’s (as well as suppliers, service providers and communities) minds.

People gain confidence from wins, but those wins must not be rhetoric – they must be real wins that can be measured and are meaningful. Supply Chains can be big moving beasts, so being able to break it down into meaningful parts to create many small wins that support a broader, strategic intent is important.

And of course, believing that change and value creation can be sustained will provide confidence. You need to demonstrate that a new process, business model, distribution or manufacturing technique can survive past the initial implementation phase. You must measure, and be able to communicate, your ability to sustain an initiative.

Empower your people

Empowerment in your supply chain is about making sure the people, the communities, your partners are equipped and enabled to deliver their part of the value. We need to show support, provide the tools and training and create the space for this empowerment to occur. They need the capacity, competence and confidence in what they are being asked to deliver.

We also have to think about how teams in different environments and cultures learn and operate. For instance, a development program in one organisation, in one country may not be the most appropriate as in another organisation or another country.

It is important that everybody in the supply chain is empowered and equipped with the right tools, methods and mindsets to be able to cope with the change that is upon us. We not only need this capability, but we also need resilience so that when times are tough or we are under pressure, we actually have the capacity and capability to deal with the challenge without sacrificing our commitment to value creation.

Communicate, communicate, communicate

There is a lot of communication noise out there. Think of all the news services, all the work emails, all the social media – we are completely saturated by information and it is very difficult just to absorb everything, let alone understand it. So now let’s think about that in a Global Supply Chain context – with all the various parties and stakeholders, and all the moving parts, it can be overwhelming to say the least, and communications are in danger of becoming just a lot of meaningless noise.

You have to be able to cut through that noise so that your messages can be received and understood. This is why it is absolutely critical to have a consistent, systematic and deliberate routine for communicating valuable and meaningful information.

The words used, how they are said, and the tone used are very important in a global setting. You really need to ensure that you adjust your communications to suit the local situation – and you should do this with the support of the local teams. You also need to have systems in place that ensure that communications are received and understood and are in fact interpreted correctly.

Build the right team

For any business, the only real competitive advantage is people. While process, the way a business is organised, how resources are used, or how goods and services are marketed are all contributors to competitive advantage, they actually arise because of the people.

We can see that if we have people that are not culturally, or perhaps philosophically, aligned that it will slow down the transformation effort. 

This must be a collective effort, and you must take necessary efforts and steps to ensure that the people operating in this setting are safe and have the right support and structure around them to help them be a success. 

Your team extends beyond just your organisation – it reaches into the collective team of your partners and the communities you operate in.

We need to be able to link the supply chain through people and engagement – after all it is the people that will make our supply chains operate effectively and deliver value.

A common mistake that is made in the transformative efforts of supply chains is that they focus solely on the structural, or technical, elements of the supply chain. The biggest transformative failure comes when we do not consider the change readiness or capability of our people, partners and communities. Transformation in our supply chains must be led, and it must be led through action.

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LOOKING TO rethink your Supply Chain? REACH OUT.

Our leadership team at Whiteark  have decades of experience in leading Supply Chain Transformations from Factory through to Customer, developing Market and Customer strategies that ensure relevance and desirability . We design the business model to deliver commercial feasibility and  to ensure that your business is ready to not only deal with disruption, but to thrive in it. From strategy to design and execution. Contact us on whiteark@whiteark.com.au or explore our supply chain transformation services here.

Article written by Matthew Webber

Competitive advantage is now shifting to the Supply Chain

Article written by Matthew Webber

We are living in very uncertain times, driven by the various disruptions that are playing out in front of our very eyes. The level of disruption is often overwhelming, and the certainty, safety and security of our supply chains are under threat. It will be those organisations that can bring a level of consistency and reliability in their supply chains that will most certainly be well positioned for competitive advantage.

“Insights from Matthew Webber | Matthew Webber is a specialist in strategy, program delivery and training, focused on driving business performance by developing commercial, operational and innovation capability. With over twenty years international experience, Matthew has worked across the globe with organisations undergoing immense change and comprehensive transformations. Inspired to create a world championed by kindness, where equitable opportunity is available for all - Matthew shares his vision through best-selling books and his sought-after keynotes. ”

Disruption has also created a level of complexity in our Supply Chains that is confusing our decision making, impacting our opportunity to service or even to manage costs in an orderly and sensible manner. The complexities often have impacts that reach far greater than the organisation itself, and often are impacting communities and environments that are not in close proximity at all. Organisations that develop Supply Chains that can address this complexity, and make it on surface seem simple, are placing themselves in a strong competitive position.

We are moving from a world of industrialisation to digitisation. The impacts of this is in itself uncertain and complex – but it will most certainly have an impact on the way we work, the way we manufacture, the labour we use, the skills we acquire, and most certainly the geographies we operate in.

How organisations design and execute their supply chains will be the fundamental source of competitive advantage going forward. Supply Chains that are value and demand driven will certainly place themselves at an advantage over slow and reactive supply chains.

Let’s look at some strategic levers you can consider as you lead your organisations supply chain transformation strategy for competitive advantage.

Make data and digital your friend

Big data, artificial intelligence, the Internet of Things (including tagging, sensors and geolocation technologies) and blockchain are all means by which organisations are transforming their supply chains. Of course, on their own, these means are worth little, the value comes in the way that the information can be captured, disseminated, visualised, shared and acted upon.

What needs to be appreciated is the amount of information that flows across the entire Supply Chain and the awareness of how the ability to access this data in a meaningful way can add to the value proposition.

The manual collation of data and information is an inefficient way of doing business which exacerbates risks in the supply chain by delaying information flow and visibility.

Organisations are innovating to be able to operate with decisive speed, ensure that they are meeting and exceeding standards and providing customers, partners and other important stakeholders on demand information that meets compliance standards or reinforces messages on promises made.

With the amount of data and information being used, shared, and published – security is also becoming of paramount importance. Not only is there an expectation that the information is trustworthy, and able to be relied up so there needs to be integrity in the information (which can be potentially met with block chain technology), organisations also need to guard themselves from misuse of the information, ensuring that the information is used in the right context for the right permissible purposes. They also need to guard against cyber-attacks.

There are a number of ways that you can start making data and digital your friend;

1. Build an information strategy that provides for the on demand access to information and insights across the entire Supply Chain - create opportunities to share and collaborate on data and information sources to aid the operational planning and execution, network configuration and control of the Supply Chain;

2. Develop data capturing methods, activities and devices to be able to capture useful data, automating the collation and production of key insights and reporting;

3. Identify the areas of key risk and opportunities in your Supply Chain – ethical, operational, commercial and develop predictive modelling to leverage insight capability and to sense supply chain disruptions ; and

4. Establish safeguards to ensure the security of data and information.

Start Automating

There are many reasons why Supply Chains are transforming towards Automated and Robotics solutions. Access to reliable labour sources are becoming a challenge particularly for countries where there is an aging population, competing demand on labour, the lack of skill generation (or potentially the reverse where labour resources are upskilling to less labour orientated vocations), there is safety reasons, and cost imperatives that are also driving the push towards automation. On top of this is the exponential growth in ecommerce and the need for fast, reliable, consistent and accurate operational performance.

It would be difficult to envisage operations that are completely automated. By definition to automate something, you need to be able to provide the instruction on what the activity is that needs to be completed, how to complete the activity, when to complete the activity and so on. This requires human intervention and input at some level. Toyota have a principle of ‘autonomation’ which is basically automation with some human touch. This would involve approximately 80 to 90 % automation of process with the allowance of human engagement for improvement to the system.

 Whilst there may be significant impacts to employees, and potentially economies relying in the use of manual labour to provide these services that can now be automated – the counter argument of improvements in productivity, reduction in safety issues, job creation in the innovation and delivery of automated solution, and the reinvestment of capital into more meaningful (and often more impactful) ways.

There are a number of ways that value can be created through Automation;

1. Building an automation strategy that provides for reduction in manual tasks that may create safety, reliability, accuracy, efficiency and service bottlenecks;

2. Redeploy resource into value adding activity which has customer focus;

3. Partner with automation design experts; and

4. If you want to be successful at automation, you must place people at the centre of automation – that may seem counter intuitive, however it is people that make automation successful, not robots

Design your Supply Chain with adaptability in mind

A one size fits all strategy for a modern Supply Chain will simply not work. Customers are becoming increasingly demanding upon what their requirements are, and how they want their expectations fulfilled.  

This resonates on so many fronts for the supply chain strategy. How products are made, where you source from (and from who you source from), what geographies you operate from, how you manufacture and how you manage logistics, the depth of your relationships and the integrations of your systems will all have a significant bearing on how you can customise your offer to your customer, and how you diversify your supply chain accordingly to meet this requirement.

Supply chains need to be configured around the channels, clusters and customer experience expectations. Essentially customers need a supply chain menu, where micro segments are offered to meet the customer experience requirements of the customer and the efficiency requirements of the organisation.  This could mean many things to many organisations – but as a start you could be thinking about different supply chains based on product characteristics, channel (such as physical or online) or even the velocity and predictability of the demand.

Technology in manufacturing and production needs to be leveraged to be able to deal with complex, unique and customised designs. Additive manufacturing (commonly referred to as 3D printing)  and rapid prototyping techniques are enabling a “fail fast” mentality, more complex design, smaller parts and less waste.  This will have significant bearing on size, scope and location of manufacturing facilities and where and how products are sourced, milled and configured.

With the vast amount of data available, and the ability to link this data, and collaborate with this data – the opportunity to build more demand driven supply chains is realistic. Whilst the concept of demand driven supply chains is not new, it has in many circumstances been unachievable because it has relied on historical data sets. With embedded sensor activity, remote engagement and instruction, predictive analytic models and the ability to scrape social media data and collect data from open sources the ability to predict demand, recognise patterns and anticipate changes is greater than ever before providing for the ability to customise solutions.

There are a number of ways that this value can be created through designing an adaptable Supply Chain;

1. Building a diversification strategy supply chain strategy that provides for the ability to respond, build, distribute and satisfy customisation needs;

2. Establish a multi geared, multi clustered supply chain that is linked to the customer experience anticipated;

3. Establish data collection capability from multiple sources that can be collected, curated and  managed; and

4. Realign manufacturing and production footprint, methods and location to create the ability to customise based on customer preference and volatility in demand requirements

Together is better than alone so collaborate

The benefits of collaboration have long been recorded in the world of global supply chains. Collaboration provides the opportunity to share the weight of common problems, develop more insightful solutions, leverage the various perspectives and intellect from across the supply chain, to share the investment and resource allocation and of course to build value and share in the spoils in very fair and reasonable manner.  

Collaboration is a hot topic for the current environments, and for reasons no more important than the fact collaboration is the core ingredient to innovation and developing solutions to fast, complex and spread problems that have infiltrated the supply chain. For many of the new and emerging technologies to function they need a higher degree of collaborative effort.

Like the Apple iPhone requires the collaboration with app builders to make the iPhone an attractive value proposition (without the apps they are just another phone), supply chains require the collaboration of key elements to make a fast, agile and responsive supply chain work. It is near on impossible to run every aspect of the supply chain on your own, the sheer scale makes this unachievable. You need systems, service providers, suppliers, finance and so much more to connect the supply chain and bring value to life in the global supply chain. 

Cost driven, transactional style relationships with partners and providers is a significantly outdated and inappropriate course for a supply chain strategy dealing with disruption and realignment. You need meaningful relationships, insights, technologies and operational capabilities to actually be able to create value. Toxic relationships, and ones with no trust, are not only exhausting, distracting, expensive and unreliable – they are a threat to your brand and ability to drive social impact and to do the right thing.

Digital and data capabilities will of course make the collaboration effort easier, and more powerful with the aggregation of information that on its own is nothing special but combined becomes a source of insight and considerable strategic advantage. The magic happens when there is alignment with supplier performance and consumer behaviour. 

There are a number of ways that this value can be created through collaboration;

1. Building a collaboration strategy that provides for the ability to innovate and create shared insight and value;

2. Consolidate your partner base to provide the opportunity for deep relationships that enable collaboration practices to evolve and thrive;

3. Develop data, insight and best practice sharing capability – including the opportunity for teams from both organisations to work in each others environments; and

4. Identify and prioritise problems that can be solved collaboratively

Don’t forget your values

There is no doubt that there is a greater emphasis of all organisation to provide a greater focus on ethical and sustainability issues. There are also greater opportunities for organisations to create competitive advantage specifically through what they value and how they go about doing business.

There are very pragmatic reasons why organisations focus on values and socially focussed initiatives. For a start putting aside competitive advantages that can be created through value alignment, organisations focus on these areas to mitigate reputational damage risks and also focus on these areas for regulatory compliance reasons.

Being Values driven and socially focussed is not an afterthought, it must be an application of intent and desire.

What it requires is an exerted effort, strong focus, consistency in behaviour and messaging and a very authentic will – otherwise it will be seen as a dressed up marketing ploy. Long consistent repetition of positive actions and behaviours are the order of the day.

There are a number of ways that this Value can be created through values;

1. Building a values and social impact strategy that provides the source and foundation to create value, and competitive advantage;

2. Create a business case that considers a holistic value concept view of value and moves beyond short-term financial effects;

3. Leadership support, communication and behaviour that is consistent with the values and social impact; and

4. A long term view of consistent, repetitive reinforcement of the values and commitment to social impact that earns the trust of the supply chain and customer community

One thing is for sure, our Supply Chains will look very different in terms of the way the operate, and how they are positioned.

The organisations that can transition effectively stand to gain significant advantage over the long term – in fact it is almost certainly becoming a race, and a race that we have no choice but to join.

The race of business will be won and lost by how organisations organise their Factory to Customer Supply chain and adapt to the new environments that are upon us and can satisfy the growing demands of the modern customer and the experience that they expect. 

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LOOKING TO rethink your Supply Chain? REACH OUT.

Our leadership team at Whiteark  have decades of experience in leading Supply Chain Transformations from Factory through to Customer, developing Market and Customer strategies that ensure relevance and desirability . We design the business model to deliver commercial feasibility and  to ensure that your business is ready to not only deal with disruption, but to thrive in it. From strategy to design and execution. Contact us on whiteark@whiteark.com.au or explore our supply chain transformation services here.

Article written by Matthew Webber

Digital Transformation

Digital technologies have recast business models and business value chains for over two decades, in almost every facet of work. The financial services, retail, media, entertainment and travel sectors have all been upended.

The burgeoning internet of things, along with technologies like edge commuting, materials science and even 3-D printing means that the industrial sector is likely to see the same upheavals as the commercial and services sectors have currently endured.

Those disruptions will prove uncomfortable and even destructive for some, yet the long-term benefits of digitisation are now much better understood.

“Article written by Andrew Birmingham, Editor-in-chief and Associate Publisher at Which-50.com”

In a report from Telstra called “Embracing the Digital Economy” the authors write, “Increased digitisation in Australia could add up to $90 billion to the Australian economy corresponding to 250,000 new jobs by 2025. The digital economy benefits are an Australia-wide opportunity that can have profound impacts for communities.” (https://www.telstra.com.au/business-enterprise/news-research/research/embracing-the-digital-economy)

Much more, faster

The first 25 years of disruption seem almost evolutionary compared to the huge acceleration of digital transformation since the global COVID pandemic upended the economy.

Bond Capital’s Mary Meeker — author of the famous annual “State of the Internet” report — predicted in April last year that the businesses which will weather the disruption best will be those that embrace the core tenets of digital business. They will rely on Cloud services, sell always in-demand products or products that make businesses more digitally efficient, they will be easily discoverable online and can serve customers with limited contact.  

Later in 2020 McKinsey & Company studied the impact of COVID-19 on its corporate clients and reported that most had, on average, experienced seven years of transformation in just six months. Another way to think of that is that if you didn’t reform your business during those months you are now seven years behind your competitors!

The effect was even more pronounced in the Asia Pacific region, which saw an average of ten years worth of transformational work in just six months. 

And while much of the focus was on the impact of the shift to work-from-home arrangements, the biggest impact was actually found elsewhere. The management consultants reported the largest leap in digitisation was in the share of offerings that are digital in nature — now at 55 per cent on average globally, up from only only 35 per cent before the pandemic began.

But this is not simply an issue for global enterprises. One of the extraordinary effects of the pandemic shutdown is that every community everywhere in the world was impacted at about the same time, creating a rare economic alignment requiring adjustments to businesses large and small.

According to McKinsey, the reason why every business no matter its scale or maturity has had to react is because the biggest inhibitor to digital transformation — the inertia of business as usual — was swept away. 

BAU was simply no longer a viable option. 

Take ecommerce, for instance. About ten per cent of Australia’s retail trade happened online pre-COVID, according to National Australia Bank. That ballooned in March 2020, simply because there was no alternative. 

And it immediately created new problems.

Australia’s logistics sector was calibrated around single-digit or low double-digit online sales. It simply was not equipped to cope with an overnight shift to mass online trade.

And remember, that huge shift in consumer behaviour occurred when internal borders were closing and international travel was greatly restricted. 

Customer service was likewise disrupted. Internal call centres in Australia were closed as staff were ordered home. Companies that relied on outsourced call centres overseas fared even worse in some cases. 

Luzon province in the Philippines, which hosted call centres for many Australian businesses, shut down with less than 24 hours notice — leaving businesses to contend with how they could get their staff home from the office in the middle of a strict curfew. Taking calls from customers simply wasn’t the main concern!

The impact on call centres of the massive shift to work-from-home revealed the extent to which those businesses which took digital technology seriously suddenly had a massive advantage over those that didn’t. Companies that relied on Cloud-based software-as-a-service applications were able to migrate staff rapidly to home working arrangements. 

Those who were late to the party struggled to adjust.

Measuring success

Digital transformation, like many business process reengineering projects, often suffers from the difficulty of proving the benefits. 

BCG for instance, says that as few as 30 per cent of digital transformations deliver the intended business benefits.  ( https://which-50.com/only-30-per-cent-of-digital-transformations-are-successful-bcg/ )

However, such statistics need to be taken with a grain of digital salt. These figures tend to reflect the original deliverables in the business case, and really represent a failure of planners to understand and define the long-term benefits.

McKinsey has identified five metrics leaders should focus on to determine success in digital.

These include:

The return on digital investments. Don't just look at the value of an individual project, but rather how an initiative supports your strategic organisational goal. Don’t try to fix everything at once, but focus on a critical process or a customer journey and then broaden out from there.

Percentage of annual technology budget spent on bold digital initiatives. Don’t starve your most strategic and bold initiatives with parsimonious budgets. And recognise that technology projects have changed — the days of big monolithic IT architecture is past, moving instead to best-of-breed tools, customer applications and what the technologists call micro-services (https://www.gartner.com/en/information-technology/glossary/microservice#:~:text=A%20microservice%20is%20a%20service,independently%20deployable%20and%20independently%20scalable).

Time to market for digital apps. Don’t boil the ocean. Instead, focus on the quick translation of ideas into tools for frontline use. Time to market for things like new analytics models or new application tools should be measured in months, not years!

Percentage of the leaders’ incentives linked to digital. Align management incentives to the organisation’s digital goals and make sure that incentives across departments do not work at cross purposes. Your technology chief needs to be involved heavily in product design and delivery and their incentives should be inked to things like new application builds, cycle time, and business value generated.

Top technical talent attracted, promoted and retained. Finally, and crucially, focus on attracting and retaining the best talent in areas such as data engineering and analytics, design and user experience, and core technology. And remember that the talent you need will change as your digital maturity improves. So the staff plan can not be a set-and-forget engagement.

Digital transformation is a super cycle that will last decades. Many companies are only part of the way in their journey.

Industry analyst Gartner, for instance, says that 87 per cent of senior business leaders say digitalisation is a company priority — yet only 40 per cent of organisations have brought digital initiatives to scale. And Gartner warns that the gap between aspiration and achievement is widening (https://www.gartner.com/en/publications/the-it-roadmap-for-digital-business-transformation).

 The changes ushered in by the COVID-inspired acceleration are likely to prove sticky, according to Gartner, and consumers will continue to reward businesses that make the experience of being a customer simpler, faster and easier. 

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Article by Andrew Birmingham

Retail Transformation in Disruptive Times

Article written by Matthew Webber

It is both confronting and somewhat depressing to turn the pages (physically or digitally) of a newspaper to see yet another retailer fall victim to the economic climate. There is nothing nice about an empty shop front, the loss of jobs or the withdrawal of an important community institution.

“Insights from Matthew Webber | Matthew Webber is a specialist in strategy, program delivery and training, focused on driving business performance by developing commercial, operational and innovation capability. With over twenty years international experience, Matthew has worked across the globe with organisations undergoing immense change and comprehensive transformations. Inspired to create a world championed by kindness, where equitable opportunity is available for all - Matthew shares his vision through best-selling books and his sought-after keynotes. ”

It is though happening at such a rate that we are almost becoming immune to the headline story and this creates an additional challenge for us all.

These fallen retailers are often iconic brands that people have relationships with,  sometimes these brands have become national treasures, and they are employers of thousands (sometimes tens of thousands) people.   

They are in fact serving an all important role in society whether that be supplying little Mary’s bike for Christmas, putting food on the tables for everyday people, or providing clothes for everyday wear or of course for a memorable event.

Retail is indeed an institution, it is iconic, it is for many an emotional experience. It is little wonder we don’t want to see it change. The problem is though it is changing, and the ball of momentum is rolling down the hill and picking up pace.

Like any change process – whether that be for the retailers themselves, or for the customers that hold them dear we need to understand Why it needs to change in order for us to change. It is then important for us to look forward and see what the future holds, and then importantly how do we get from here to there.

Why Change?

Survival

Sometimes in life we have to make the message simple so not to dilute or cloud the message. In this instance there is no greater reason to change than for survival. It is that simple and clear.

This is, for all purposes a likened to being in a paddock being chased by a ferocious Lion – with the good fortune that you can find safety (and opportunity) though only available if you run towards it. If you stand still, your future is bleak, if you run in a direction other than the one that presents the opportunity you will also meet the same fate – albeit a little more puffed out!

Survival can mean so many things and have different meaning to different people – whether that be the ability to remain in business to fulfil a dream, having the opportunity to provide jobs, or even the in the pursuit of retail excellence to provide a great service to your customer.

What though is clear, is you must be first  concerned with basic needs, in this case survival to then meet our psychological and self-fulfilment needs as Maslow’s hierarchy of needs would suggest.

There can be no greater reason for change than survival.

What does the future look like?

The good news is that the future is up to you. You can create the future in any way that you like, and one in which fulfils your objectives. There are some guiding principles that you will need to consider though as you create the future. 

1.     Customer centricity

Having a healthy obsession with your customer is key. This is about understanding their needs, being empathetic to their problems and having the ability to design solutions that will create an experience that they can emotionally connect with.

2.     Option creator

Customers need choice to meet their changing needs. They need options that they can have their needs met.  Creating a rigid business model will almost certainly fail in a world where the consumer is craving personalised attention in a very busy world

3.     Fast (and furious)

With the onset of technological advancement, and an economic environment where the power balance has well and truly shifted to the customer – there is a need for speed. This relates to the entire experience – how they interact with you (in person or digitally), the fulfilment of orders or the creation of solutions. Your supply chain (physical, information and financial supply chains) will need to support this. Your customer needs what they want yesterday – it is the world we live in.

4.     Digital

Digital must dominate your business model – whether that be providing your customer with the ability to buy online, the way you structure your supply chain or the way that you collect insights and learnings about your customer, industry, market and opportunities. Your customer is digital, so must you.

5.     Trusted

Your customer needs to Trust that you will deliver in your promise, trust that you have their interests at heart, trust that you understand their problems and how to solve them and have trust in the information, data, and emotional insights that they share with you. The move to a faster, more digital world comes with a greater onus on the Retailer to deliver on Trust. Remember people are at the centre of Trust.

Steps you can take

Now we have a flavour for the reasons why Retailers must change and a view into the attributes that are required to establish the future vision, it is important we consider how to get from the current environment to the new world.

1.     Listen to your customer

As simple as this sounds, it is the most important thing that you can do. The trick is to listen in a way that seeks to understand (just as Stephen R Covey would suggest in 7 Habits of Highly Effective People). It is easy to listen in a way that just validates your views, but if you listen in a way that can identify their real problems and how they would like you to solve for them – value will be created.

You will need to immerse yourself in their world, understand the data (including from social media) and look to their behaviours and actions. Customers, particularly retail customers,  speak with their feet (or fingers in a digital world) so listening to your customers behaviours is one of the most powerful tools you can use.  

2.     Define the problems and Create the opportunities

Work with your customer on solutions, and trial and test concepts as quickly as you can. Set up an innovation hub, a centre of learning so that you can collaborate, learn and develop.

Scan the globe for clues in how other retailers have solved for the same problem, or in fact how other industries have solved for like type products. By all means be original but do not invent the wheel. A great deal of energy can be expended trying to be too clever. Keep it simple and relevant.

It all starts with identifying and defining the problem well. This will help you move with speed when you test and trial solutions with your customers. Having your customer provide the insight and engagement in the problem definition will almost certainly ensure that they are engaged with you on the solution

3.     Design an adaptable, and commercial,  Business Model

Design a business model that supports the future and delivers on the value proposition and build in a way that allows the business model to adapt to changes in the environment. It is also critical that you create a business model that is commercial.

Many great retailers have fallen foul of moving their business into the digital world only to realise that the cost to service and fulfil orders in e-commerce can be expensive and slow. It is important to design your business model that  is customer centric and which can actually fulfil the promises you make to your customers and people.

4.     Effect the change

You need to be able to effect the change. To effect change you need to be able to lead the vision, build confidence, empower your people, communicate effectively and build really solid teams.

This will be your internal ability to adapt, transform and execute to deliver sustained business performance. Ideas are only ideas until they are executed. Even the best laid plans amount to nothing unless they are done. For ideas to be done you need people to engage with and embrace change as opposed to fighting it. You will need to be change ready.

Being change ready will enable your organisation  to act with speed and agility. It means you can do more with less and importantly ensure that you are not only a retail leader, but a profitable one

5.     Do the right thing

We highlighted that Trust is an important attribute for the design of future retail models, and with good reason. As you transform you need to ensure that you transform in a way that makes customer and commercial sense, but also in a way that ensures you do the right thing by the people and communities that you operate in from Source to Customer. 

This could be how you (or your manufacturers)  treat the workers in a factory in Bangladesh, through to creating safe work environments for the people fulfilling your orders or transitioning your labour force from bricks and mortar retail to a digital one. It may even be how you use and safely store data.

There are short cuts that can be taken in any transformation, quite often at the expense of people that are most vulnerable. 

Your customers in the new world expect you to do the right thing from source to customer. You as a retail leader should expect nothing less. 

There are significant opportunities for Retailers to reinvent themselves, build relevance and create significant advantage by following some very basic principles. The future is able to be created and reimagined.

The cost of inaction is just too high.

It just requires a rethink.

LOOKING TO rethink retail? Adjust your approach and G2M strategy? REACH OUT.

Our leadership team at Whiteark  have decades of experience in leading Retail Transformations from Factory through to Customer, developing Market and Customer strategies that ensure relevance and desirability . We design the business model to deliver commercial feasibility and  to ensure that your Retail business is ready to not only deal with disruption, but to thrive in it. From strategy to design and execution. Contact us on whiteark@whiteark.com.au or explore our retail transformation services here.

Article written by Matthew Webber

Rethinking your Global Supply Chain

Article written by Matthew Webber

It is time to rethink our Global Supply Chains. The world as we know it has changed. The speed, the relationships, the priorities, the tastes. We can access information, goods and services quicker than ever – and our environments politically, environmentally and structurally seem more volatile than ever before. And this is before we even get to the great awakener in COVID -19.

“Insights from Matthew Webber | Matthew Webber is a specialist in strategy, program delivery and training, focused on driving business performance by developing commercial, operational and innovation capability. With over twenty years international experience, Matthew has worked across the globe with organisations undergoing immense change and comprehensive transformations. Inspired to create a world championed by kindness, where equitable opportunity is available for all - Matthew shares his vision through best-selling books and his sought-after keynotes. ”

The problem is of course, many of our global supply chains have been designed for an era that was perhaps more predictable, more stable and perhaps in an era where global supply chains were considered to be an enabler of business strategy as opposed to being at the very core of value creation, and business model design.

The focus of global supply chains has arguably been historically to leverage efficiency, optimisation and cost advantage to create value. The current economic, political, environmental and now global health climate  now not only requires but forces us to rethink our Global Supply Chains beyond efficiency and cost advantage.

This begs the question – what then a Global Supply Chain must look like in order to thrive in such uncertain times. They must be;  

1.    Adaptable

Adaptability is the ability to be flexible to new situations, handle change and be able to balance multiple demands and stimulants. It is about being ‘comfortable with the uncomfortable’ and if nothing else it is having the right cultural mindset.  

It is of course more than culture – although that is where it will start. This will be having your business model design curated in a way that every layer of your organisation, internal and external can operate in a manner that provides speed, certainty and agility in environments that are changing.

This may require a rethink, and acceleration of the technology you use, the processes you deploy and operating rhythms you maintain. This also requires a disciplined focus on what you are not going to do, as much as what it is you are going to do.

2.    Sovereign

A sovereign supply chain is one that can be self-governed and controlled, and that mitigates your exposure to external influences whether they be political, environmental or other.

When using the word sovereign, it does imply the concept is at a national level – and this is of course true – we must have a national supply chain that secures our food and medical supplies for instance.

However, the concept also applies to our organisations – there are some products and services that you simply cannot afford to have disrupted by external events, and at the very least if they were to be disrupted you will have sufficient cover to not interrupt your delivery of value.

It will of course be unreasonable to control every element of your global supply chain. It is reasonable though, and important, that  you can control the elements that are critical to the value proposition.

To place in practical terms, a supermarket for instance could ill afford to be out of bread, milk and toilet paper – and their supply chains will reflect this. On the other hand, they may be able to manage through a period of disruption to supply of Mexican taco sauce!

What is a certainty is that global supply chains will remain – Global. That much is certain. We will not shift all production back on shore, that would be unreasonable, and impractical.

What will become though is far more strategic on what needs to be off shore, near shore and on shore to maintain a sense of sovereignty over your supply chain.

3.    Connected

It is easy to conceptualise a global supply chain in a linear fashion of connecting link with link, to take a product or service from concept to consumption. This is true, however in today’s world the level of connection your global supply chain requires is so much more.

Your global supply chain an eco-system of people, partners, process and systems, and they all need to be connected in a way that allows value to flow – not just linearly but in any direction as your organisation adapts to changing environments and new opportunities.

Connection is more than system and process alignment. It is also a way of being for your organisation, it is the philosophies, culture and behaviours that are demonstrated in all points of your global supply chain whether that be the internal culture of the organisation, the alignment of values with your suppliers or integration with the communities that you operate in.

It is about all in the global supply chain being connected into the purpose, the strategic direction and the objectives you are collectively trying to achieve. Only when you have achieved this values connection can you really turn your hand to connection from a system, process and business model design perspective.

Together is always better than alone. To be together though requires you to be connected.

4.    Digital

Robust connectivity is needed to enable faster, more frequent interactions across globally distributed supply chain networks. The seamless flow of information is critical not just simply for the efficient operation of your global supply chain, but to gain valuable commercial insights that create value.

It is the ‘now’ economy and we are all dependent upon information and technology to function.

Digital and data allows for greater connectivity and the ability to manage enormous amounts of data. It enables more opportunities for collaboration with your global supply chain and reducing duplication of effort.

Organisations that can use digital and data to create meaningful insights can create closer relationships with their customers and understand their needs greater. It allows the ability to develop global supply chains that are adaptable and configurable to the changing needs of the market. It also allows for the ability to develop greater efficiencies in operations and drive better service and financial performance

The insights gleaned from digitisation of your supply chain can then inform the technology and innovation that you require to deliver value.

5.    Commercial

Your global supply chain needs to remain commercial. This needs to be reflected in the arrangements, operational and financial structures, performance measurements  governance, financial controls and strategies you deploy.

As we transition quickly to the new world order, nothing will support you more in that effort than having complete commercial control of your global supply chain. Think of it like a formula one car that is designed to go fast through the engineering of controls into the operation of the car.  

Whether it be your customer, your operators, service providers and suppliers or your stakeholders  - they need visibility and assurance of the performance of your global supply chain.

They also need you to succeed so that they can succeed. The way you rethink your global supply chain needs to create value, and if you are not creating and distributing that value you will have limited opportunity in a modern world.

Adaptable, sovereign, connected and digital supply chains does not mean that you compromise your commercial imperatives – they are in fact the drivers to enhance them. This is a common mistake many make – they redesign their global supply chains in commercially unsustainable ways that really deliver little end to end, holistic value. The other mistake is of course that organisations focus solely on the efficiency and cost control elements – which of course can become a value dilution exercise if not linked in with strategy and value creation.

What is evident is this rethink is not optional nor is it a ‘nice to have’  – this is an imperative to business survival and relevance.

The cost of not having this rethink may have disastrous, if not fatal, consequences to achieving your organisation’s objectives and perhaps purpose.

Ultimately this will come down to how an organisation sees itself and how aware they are of their risk environment and of their opportunity to create. It will be a function of how close they are to understanding what is truly of value to their customer and also the communities that they operate in. Value remember, is in the eyes of the customer, not the operator.

The good news is that this all spells opportunity for those organisations that can transform their global supply chains into ones that are adaptable, sovereign, connected, digital and commercial. It just requires a rethink.

LOOKING TO rethink your supply chain? REACH OUT.

Our team has extensive global experience leading large scale Supply Chain Transformations from Factory to Customer across multiple industries. We have in depth capabilities around designing and delivering value in the Physical, Financial and Information (Digital) Supply Chain and can help your organisation create competitive advantage and value centred on the global supply chain. From strategy to design and execution. Contact us on whiteark@whiteark.com.au or explore our Supply Chain services here.

Article written by Matthew Webber

Resetting Your Digital Strategy

COVID-19 has caused disruption for all businesses across Australia, whether it be positive or negative. One of the impacts that has been positive is that it has sparked digital acceleration for many companies and industries.

Companies have been forced to scramble, improvise, and embrace new ways of operating within weeks instead of what would normally take years. It is now clearer than ever that our future is digital. The key enabler for this acceleration in digital adoption is the increased connection to technology for businesses and consumers.

It is now time to reset your digital strategy for post COVID and explore new opportunities that a time of immense change inevitably elicits. You should review things that have worked well for you during the pandemic and avoid regressing to former ways of operating.

Below are 5 areas you should focus on when revisiting your digital strategy:

1. Priorities

2. Customer

3. Innovative Ideas

4. Digital Roadmap

5. Increasing Focus and Agility

Priorities

Have you begun to pivot your priorities to meet the demands of this digital world? Are the core objectives and assumptions that informed your strategy still relevant? Consumers have changed their media habits and purchasing behaviours with an increase in mobile usage, a surge in the percentage of consumers shopping online for groceries, and the amount of consumers now tackling home improvement projects. You need to explore the market opportunity as there are high chances there will be new markets to enter and new customers to engage; or possibly what used to be a small component of your business pre-covid, is now one of the biggest contributors. It is time to pivot and reset your goals and priorities in a way that responds to the new reality with digital channels at the core.

Customers

Your customer journeys that were relevant pre-covid are now most likely incorrect or redundant so you need to explore what matters to your customer in this new reality. You need to revisit your customers’ attitudes, needs, motivations and behaviour as it relates to your business. The more you understand your customer the better you will able to market to them, create products and services that meet their needs, gain a competitive advantage, proactively identify shifts in purchasing intent and behaviour, and increase your chances for success. Ultimately you will be more equipped to identify, understand, analyse and retain your customers as you focus on enhancing your customer experience. Companies that develop a comprehensive voice of customer research and strategy have seen significant reductions in customer service costs and have had much higher customer retention rates. Despite the financial downturn, now is the time to boost your digital customer experience since digital is now the primary channel for many.

Innovative Ideas

Mass digitisation and disruption has meant consumers and businesses are more open and willing to adopt new approaches to doing things. This is the time for businesses to pilot innovative ideas and delivery models. At a time when traditional strategies have been upended, COVID has encouraged leaders and businesses to pivot quickly and explore new things and assess new approaches, value streams and delivery models.

Digital Roadmap

When resetting your digital strategy, you need to ask yourself the question, is my digital roadmap solving the right challenges? You need to review digitisation across your entire organisation – How are you interacting with your customers? How are different departments doing their jobs now? How are you launching new products? Nurturing relationships with prospects? It is time to evaluate the approaches that are working, those that can/need to be scaled, where optimisation is required, and what requires a complete overhaul. Re-prioritise your technology investments or develop a newly inspired digital roadmap with clear priorities and fresh insights. As part of your review audit and rate your digital capabilities, infrastructure, and experience to measure how you stack up against your competitors and where urgency is greatest.

Increasing Focus and Agility

COVID has been a catalyst for change and we have seen how quickly companies can pivot during these unprecedent times. Are you able to lift your focus and agility? Your organisation could benefit from having greater clarity of focus and alignment of strategic objectives to reduce silos, empower collaboration and agility, and inspire your top talent.

As you begin to reset your digital strategy, make sure you revisit your priorities, customer journey and experience, innovative ideas, digital roadmap and increasing focus and agility.

Looking to reset your own digital strategy? 

Let us help. To learn more about how to reset your digital strategy contact us on whiteark@whiteark.com.au

Tracking the success of your strategy

A strategic plan is critical to driving alignment across your organisation; it provides clarity, direction and focus. But how do you know if your company is headed in the right direction, moving towards achieving your goals, delivering your strategic plan? The answer is… measurement.

During the process of building a strategic plan, you set strategic goals; outcomes that the company attempts to reach when crafting a strategic plan. In order to work towards achieving these goals it is important to measure key performance metrics that indicate whether you are on track to achieving your goals.

There are many options for performance metrics, and choosing the right ones can be challenging, but it’s crucial to decide carefully because these metrics will be the focus of effort in your company to help reach the most valuable goals. Tracking the wrong metrics is almost as bad as tracking nothing at all and can lead to poor decision making, along with a waste time and money collecting information that is not going to benefit the business.

When deciding on the right metrics for tracking your strategy’s success, there are a few guiding principles:

Align your metrics to your strategic objectives

Your metrics should be clearly tied to your strategic objectives and move your employees toward the actions you want. Metrics will consider all areas of the business to ensure all departments have clarity on how they impact the overall company goal.

Keep it simple

Don’t overload staff with too many KPIs to track.

Maintain up-to-date data

Be sure your measures include the latest data and are reported on regularly, as this is the key to making them a source of feedback on efforts and an early warning system for problems.

Use dashboards

Be sure to present data clearly using easy to understand visuals. Performance dashboards are an excellent tool for tracking key metrics. Your dashboard metrics should make it impossible to hide from failure.

Review metrics

You should review your metrics to discuss the progress of your strategic plan, and to ensure your choice of measures are the right ones - providing useful information and stimulating the best results.

A well-designed set of KPIs should provide a clear indication of current levels of performance and help your people make better decisions that bring the business closer to achieving its strategic objectives.

The right metrics will:

• Help you identify how your business is currently performing

• Tell you what to focus on

• Provide direction and alignment across the organisation

• Help with decision making

• Drive desired performance results

• Ultimately achieve your strategic goals

Looking to track your own success?

Let us help. To learn more about how to build your strategy contact us on whiteark@whiteark.com.au

People Working from Home

Prior to the outbreak of COVID-19, many corporate employees felt that working from home was a treat, but how are people feeling now that they have no choice but to work from home?

Are you feeling connected enough to your superiors and team members? Are you feeling more or less productive? Are your stress levels heightened as you try to balance your work and home life at the same time, in the same space?

Before COVID-19 was detected in Australia a third of the country’s population was regularly working from home but in May 2020, during the peak of Australia’s first wave of coronavirus, almost half of the population was primarily working from home and this remains in place as everyone who CAN work from home MUST work from home.

Results from a OnePoll survey that queried 1,000 office workers working from home revealed:

80% 

of respondents believe working from home will be more common post the recovery period of COVID-19.

50%

Almost 50% are working more productively during the time they would usually spend commuting to and from work.

32%

are more focused because they are less distracted by colleagues.

70%

believe they have been more productive working from home than they otherwise would have been in an office environment.

36%

feel less stressed.

35%

said they prefer traditional job roles involving working from the office five days per week.

COVID-19 is a catalyst to redesigning the future of work, and create opportunities for organisations and leaders to look at things differently. 

The working from home trend could prove to be much more enduring than the pandemic, permanently changing Australia’s working culture, as working from home is likely to become a core part of the new normal.

There’s no blueprint for what we’re currently enduring and business leaders around the globe are adapting strategies to keep up. In addition to enhancing digital skills and improving infrastructure, it is vital that leaders focus on empathy as transformation and disruptions become the new norm.

Leaders need to proactively equip their teams with not just physical resources, but skills, mindsets, behaviours and values, that are vital in establishing strong and supportive foundations for remote working. Teams need to be more adaptive and stay constantly connected. Control has to some extent given way to trust, and people are learning how to do work disparately and with far less oversight. Be patient, be understanding and offer guidance and support where possible.

Please keep safe and stay connected, it is important to be mindful of everyone’s situation during these times.

Key things to consider when resetting your strategy post COVID-19

The COVID-19 pandemic has created unprecedented disruptions for a range of industries and business that will influence the ways in which companies operate in the future. 

As businesses shift from response to recovery phase, they need to build resilience, and we believe the key things to consider when resetting your strategy are:

• Be nimble – foster an agile approach to strategy setting

• Digital transformation

• Data and Analytics – enabling smarter, data-driven decisions

• Rebalancing of activities

BE NIMBLE

Agile decision making and strategy setting during a highly disruptive environment will result in greater performance and create a lead over the competition. Companies should consider making a deliberate effort to look beyond the immediate challenges and issues that have arisen as a result of the pandemic and not only plan for the recovery period but also to renew their long-term plan for the “new normal”. There are three key phases to resetting your strategy during a disruptive environment.

Respond. During the initial phase of disruption focus immediate actions on keeping essential business functions operating.

Recover. Move focus to stabilising operations in a more organised and coordinated effort by creating a plan to restore to a scalable state and identifying capabilities that are required to strengthen, refactor, reopen, rehire, rebudget and resupply.

Renew. Shift focus to longer term strategy and durable execution by learning to conduct operations processes and workflows in new, repeatable, scalable ways and then take the learnings and patterns from prior phases to establish the new strategic plan.

Businesses should (if they haven’t already) create a minimum viable strategy and use adaptive tools and techniques to iterate as the new normal emerges. Leaders need to act now because the acceleration of trends are already underway, and businesses need to be faster, bolder, and more agile than ever before to succeed. Strategic planning should become a continual activity so businesses can respond quickly to unavoidable changes.

DIGITAL TRANSFORMATION

Prior to COVID-19 digitisation was an area of interest for a lot of companies, but the impact of the pandemic has forced companies to adopt sooner - accelerating digitisation. All industries are impacted by the evolution of technology in some way and to avoid being left behind, companies must consider digital transformation when resetting their strategic plan. Consumers and customers have begun to alter their buying patterns and shift to digital channels, products, and services. In this context, businesses need to rethink their business model and how digitisation can enhance their customer experiences, value propositions, go-to-market strategies, and operations.

The benefits of digital transformation include:  

• Simplification of business processes

• Reduce operating costs

• Business growth

• Enhance digital innovations

• Accelerate speed to market

• Enhance productivity

DATA AND ANALYTICS

The use of data and analytics should be considered when resetting your strategy, as it will become an essential navigation tool, enabling smarter, data-driven decisions in a timely manner. Those who embed artificial intelligence and analytics across the company will be in a superior position to divulge the value waiting to be unlocked. The use of data and analytics will need to be recalibrated to reflect the post-COVID-19 reality, this will involve validating models, creating new data sets, and enhancing modelling techniques.

REBALANCING OF ACTIVITIES

As part of resetting your strategy, you should also consider the rebalancing of activities between those that are performed in-house and those that are outsourced, with a focus on capitalising productivity and preventing any potential disruptions to supply chain.

Looking to build your own post-Covid strategy?

Let us help. To learn more about how to build your recovery strategy in this new landscape, contact us on whiteark@whiteark.com.au

Digital Transformation. Are you ready?

You can’t afford to wait for this pandemic to be over, so what are you doing to future proof now.

People have an amazing capacity to forget. To revert to their old behaviours. And that might have been the case if COVID had come and gone quickly. But it’s not going anywhere, and we all know by now - this time it’s going to be different.

The question on everyone’s minds is not ‘when will this be over?’, it’s ‘what will the new normal look like?’

As business leaders, however, we don’t have the luxury of being able to sit on the sidelines and watch. We need to anticipate the market. Analyse data and look into the future. Of course nobody knows for sure what the ‘new normal’ will look like, but it doesn’t mean we can’t prepare nonetheless.

“There are decades where nothing happens; and there are weeks where decades happen.”

— Vladimir Ilyich Lenin

What’s apparent all around us, however, is that the already-fast digital transformation of organisations, has accelerated to a furious pace.

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B2B

In the B2B space adoption of zoom, teams, slack, trello, webex and other digital tools has gone through the roof. And in the background of all that, there are projects frantically going on to protect the security of a dispersed workforce, and to move instantly redundant legacy systems to the cloud.

B2C

In the B2C space the changes are even more obvious, and they happened immediately. If you didn’t have an effective online presence before, you’ve either been playing catch-up, or you’re already out of business. What people have been buying has changed too.

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McKinsey surveyed consumer sentiment and behaviour across 45 countries, and on 8th July published their results*. One of the consistent themes, worldwide, was a shift to more mindful shopping. In the US, for example, 31% of people surveyed are changing to less expensive products to save money, and 21% are researching the brand, and product before making a purchase.

And they’re not researching those brands standing in aisle 7 with a mask on. They’re at home, searching online and then getting their groceries delivered to the door.

And that kind of capability doesn’t just happen overnight. So the businesses that were prepared, and ready for the world to go digital have not only survived, they’ve thrived.

To gain a little insight into Australian organisations’ digital preparedness for COVID, we spoke to Rube Sayed, General Manager of a Sydney-based Managed IT Services company, Datcom Cloud.

“For some of our clients it was a seamless transition. They were already 100% in the cloud. Phone, apps, security all in place – and they just got on with it. For many, however, they had to rush through projects that would normally take a year or so, into months. We’ve had to expand our workforce by about 20% to deal with it all.”

— Jo Hands, Director Whiteark

So while you might need a crystal ball to know what’s going to happen in the future (in 2020 – who can tell) you certainly don’t need one to be prepared.

If there’s a digital transformation project you still haven’t gotten around to yet.

Don’t wait. Give me call, or reach out on LinkedIn. And I can help.

As the saying goes, you don’t just stumble across luck, it’s what happens when preparation meets opportunity.

So ask yourself, are you just ready? Or are you COVID-Ready…..

* McKinsey Ref: https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/a-global-view-of-how-consumer-behavior-is-changing-amid-covid-19#