How to find new customers during COVID
During yet another lockdown it’s hard to reach out and acquire new customers. You are busy managing your family, your own mental health, plus you actively try to keep morale high at work too. To reach new customers, you will want to understand how they have changed. How did their shopping preferences, their daily routines, their work lives change? Let’s explore these questions together.
During yet another lockdown it’s hard to reach out and acquire new customers. You are busy managing your family, your own mental health, plus you actively try to keep morale high at work too. To reach new customers, you will want to understand how they have changed. How did their shopping preferences, their daily routines, their work lives change? Let’s explore these questions together.
Developing your lead generation strategy
Since the onset of COVID-19, businesses have had to find new and clever ways to connect with their customers to generate sales and maintain relationships – this has led to the acceleration of digitisation as more customers shifted to online.
Since the onset of COVID-19, businesses have had to find new and clever ways to connect with their customers to generate sales and maintain relationships – this has led to the acceleration of digitisation as more customers shifted to online.
Customers now have the power to dictate when and where companies can interact with them. Organisations that are customer experience-minded and leverage communication technology to engage with today’s customer in the way they prefer – in the right channel, at the right moment, with the right information, will be most successful in converting leads.
Have you analysed the change in your customers’ behaviours to help better manage them and improve your customer experience?
The question on everyone’s mind - how will customers behave post the pandemic?
The question on everyone’s mind - how will customers behave post the pandemic?
A pandemic is temporary but it will influence temporary behaviours into fundamental shifts - some things will revert to pre-covid, some things will look very different, and other things will be gone for good. Covid-19 propelled a whole new generation of digital adopters online with about 70% planning to keep using the new channels permanently. It is critical for companies to improve their online offerings to provide a competitive experience for digital adopters. The quality of the customer experience remains an influential buying factor. To improve the customer experience overall, organisations need to understand the changing wants, needs and expectations of their target customer in terms of product/service offerings, the channels they use to interact/engage and when they use these channels.