All in Leadership

My love-hate relationship with marketing

I’m an accountant, so I am not supposed to love marketing, am I?

When I started in industry, marketing budget were cut, how can you justify the ROI on that spend. So much time was spent understanding the return on money spent, some easier than others to explain.

However, when cash needed to be saved it was the easiest spot. It didn’t impact the bottom line, that you can really measure easy compared with other costs.

The A Team

The A team, how it operated & why it worked?

You know, the team that works well together, delivers outcomes and is a high functioning team – known by Jo as the “A team”. If you have ever been led or been part of the A team, you know what I am talking about.

Reflections for 2021

WOW 2021 started with some much excitement that we have got through 2020 and it was a new beginning, but it wasn’t quite what we all expected.  I’m not complaining, and I have nothing to complain about, but it has definitely given me more perspective. There have been times in 2021 with the pandemic, lock downs, earthquake, floods, wind, no power that I thought the world was going to end, but here we all are still.

The key questions to ask - why? what? how?

Are you one of those people that asks a lot of questions – why are we doing this? What is this all about? And How are we going to deliver this? Simple words and questions but critical in all aspects of business. I have to admit it does annoy me when people ask too many questions, but it really is good engagement. It means they are engaged, they are listening and they want to understand the background.

How to Master Delivery

The plan is built, you have the budget, why can’t you deliver?

It’s the issue that is widely known, the easy part is building the plan and getting the money (well sometimes) but being able to deliver the plan is the hard thing. When the plan is unclear or money hard to get it’s a good excuse, when that’s done there are no excuses you need to be able to Execute.

At Whiteark this is where we see our clients need help and this is our sweet spot, being able to help deliver a program of work. There are 4 key steps that need to be taken to ensure the plan is successfully executed.

Life's not always fair, but it's sure made me tough...

Jo Hands writes about what makes her tick, she explains “Life's not always fair, but it's sure made me tough...” When I was a child I was big about justice. I wanted to feel like life was fair. My mother told me that life wasn't fair and I thought that was crap. As I grew up I realised that she was right - life is not fair. Everyone has their challenges, battles and hard times, you are not alone. People want to be perceived as having their life together but no one really does, let's be honest.

How should we think about Complexity? Is it complicated?

Mark Easdown writes about complexity. In the mid 1980s, a school of thought emerged around “Complexity” and “Complex Adaptive Systems” with the formation of the Sante Fe Institute, formed in part by former members of Los Alamos National Laboratory. The institute drew from multi-disciplinary domains and insights of : economics, neural networks, physics, artificial intelligence, chaos theory, cybernetics, biology, ecology and archaeology. Theories on Complexity and Complex Adaptive systems sought to develop common frameworks and understandings of physical and social systems that was an alternate to more linear and reductionist modes of thinking.

Simplicity

Jo Hands is talking about simplicity. It's a theme for 2021... Companies want to drive simplicity, and many CEOs we are talking to consider this to be a key area of focus. As companies grow, shrink and change, they find themselves more complex. But where does it come from? Ultimately complexity is driven by core business functions: process, policy, systems, operating models, and is fuelled further by unclear decision-making.

What kind of leader are you?

Jo Hands asks the question: What kind of leader are you? Leadership is a gift. It's not easy. It's not a popularity contest. It's about setting up your team for success. Sometimes as leaders we get lost. Meetings, emails, approvals and pressure and we lose sight of what is important - taking people on the journey. We've all worked for good leaders and not great leaders and therefore know what good leadership is ...I think I've learnt the most from the bad leaders that I've worked with.

The war is real...

Jo Hands writes all about the war on talent - and it’s no joke. This time last year (May 2020) companies were downsizing, reducing pays, making employee take annual leave and in survival mode. Employees were worried about the security of their jobs. The whole dynamic has shifted. It's an employee market. Why and what does this mean?