All tagged PERSONAL BRANDING

My love-hate relationship with marketing

I’m an accountant, so I am not supposed to love marketing, am I?

When I started in industry, marketing budget were cut, how can you justify the ROI on that spend. So much time was spent understanding the return on money spent, some easier than others to explain.

However, when cash needed to be saved it was the easiest spot. It didn’t impact the bottom line, that you can really measure easy compared with other costs.