All in Business Innovation
Create some momentum in the organisation to simplify - give the executives and leaders the challenge of identifying areas that the company can simplify and put a program of work together to drive change and promote continuous improvement. Be structured and be clear on mandate. Remember what measures gets done.
Most people assume building the right culture within a company is simple, but the reality is, it’s quite difficult and very few do this well. Being a start-up or smaller company makes it easier to manage, influence and build the desired culture but as companies grow and evolve it is important that you hold the right culture, and ensure it is driven from the top down.
In general companies are slow to make a change but when faced with a crisis they were able to respond differently, quickly, decisively and achieve an outcome. Why does it take a crisis to make a change this quickly? In recent conversations on this topic with my network, many people believe that's just how it is and nothing you can do to fix it -- but I'm not convinced that is right...
Change is not easy. There are so many leadership books around change. Leading people through change, the change curve etc stories to tell people, videos to get people engaged and management courses on how to navigate it but change is a strange thing….
From a recent poll on LinkedIn, 50% of people responded that resetting strategic priorities was a key focus area for 2021. It makes sense, 2020 was a very different year to what people had planned. Companies pivoted, reacted, and made decisions that were focused on survival. Survival mode was the ultimate focus; do we have enough cash in the bank?
Are you ready for the new war on talent? Does your company have the capability it requires for the new post COVID world? Are you actively searching for the capability your business is missing. If not why not. Through 2020 companies have pivoting on strategy, priorities, reset targets and navigated the new uncertain environment that we now live in.
2020 has been a year of change. We are often resistant to change, but during a crisis we are forced to adapt as a matter of survival, we look for opportunities, and we are more susceptible to taking risk. A crisis is a great catalyst for innovation, “if you don’t create change, change will create you”.
This in-depth 28+ page report takes a deep dive into 18 different industries, looking at how they have been impacted differently by the Covid-19 global pandemic, and what industries can do as we enter the recovery and regeneration phase. Source: IbisWorld. Note: This is based on Stage 4 Restrictions.
B2B buying behaviour has become even more unpredictable with COVID-19 and as a result driving customer retention challenges for many organisations who have traditionally leveraged the sales function to manage high value accounts.
We take a closer look at the changes affecting countries across the world as we emerge from the changes caused by Covid-19. Source: Frost & Sullivan 9 Critical Trends Reshaping all Industries Post-COVID, 2020
The hot topic for 2020 has been Covid and in particular what businesses should be doing to transform to this well-articulated new normal. At Whiteark we’ve been thinking specifically about the impact this unique year has had on B2B selling and specifically what your organisation may want to be considering.
For vulnerable consumers and the customer teams that serve them, Covid-19 has forced companies to rethink what customer care means to ensure they are addressing their customer needs. A customer’s interaction with a company can have an immediate and lasting effect on their sense of trust and loyalty.
According to McKinsey, organisations that have focused on innovation during the recovery of a crisis came back 30% stronger than companies who did not. Concentrating on the long term and planning for growth rather than survival will help gain a competitive advantage during the recovery.