Digital Commerce

According to Gartner, five areas of digital commerce are being transformed due to the effect of Covid-19 on customer behaviours and businesses accelerating their adoption of online and digital alternatives.

1. Contact Purchasing

Contactless purchasing has become a preferred payment. Gartner predicts 80% of ordering and replenishment  will be contactless by 2024.

Customers:

Contactless payments and pickup/delivery

Operations:

Contactless business operations where companies can use robotics, artificial intelligence and computer vision to assist employees across the supply chain

2. Virtual Product Reviews

Currently the adoption of 2D and 3D product previews remains light.

Gartner predicts the uptake  will increase - software vendors offering visual configuration tools have reported a rise in business due to the pandemic.

Virtual Product Reviews may reduce the need for samples and showrooms and enable more customer self-service when buying configurable products.

3. Live Commerce Streaming Services

Live commerce involves video streaming to demonstrate products and interact with shoppers in real time to encourage purchases. Brands that have implemented livestreaming for selling or customer engagement are seeing early signs of success.

4. B2B Buying Experience

Businesses that sell B2B should think about transforming their shopping platform into one that has a more consumer-like feel to gain traction with younger professionals as they will expect a B2C like experience.

5. Enterprise Marketplaces

Enterprise marketplaces are online marketplaces operated by organizations that enable third-party sellers to sell directly to end customers.

Need to make the most of digital commerce trends?

Let us help. To learn more about how to leverage digital trends and pivot your business, contact us on whiteark@whiteark.com.au