All tagged Business Strategy

My love-hate relationship with marketing

I’m an accountant, so I am not supposed to love marketing, am I?

When I started in industry, marketing budget were cut, how can you justify the ROI on that spend. So much time was spent understanding the return on money spent, some easier than others to explain.

However, when cash needed to be saved it was the easiest spot. It didn’t impact the bottom line, that you can really measure easy compared with other costs.

How should we think about Complexity? Is it complicated?

Mark Easdown writes about complexity. In the mid 1980s, a school of thought emerged around “Complexity” and “Complex Adaptive Systems” with the formation of the Sante Fe Institute, formed in part by former members of Los Alamos National Laboratory. The institute drew from multi-disciplinary domains and insights of : economics, neural networks, physics, artificial intelligence, chaos theory, cybernetics, biology, ecology and archaeology. Theories on Complexity and Complex Adaptive systems sought to develop common frameworks and understandings of physical and social systems that was an alternate to more linear and reductionist modes of thinking.

Driving value creation

Jo Hands writes all about driving value creation. Value creation is a word that’s used a lot, but what does it mean? Creating value - customer, consumer and financial. When a company buys a business, they focus on value creation. The business case assumes that there is value to create. This value can be created by pulling either strategic or operational levers.

The Problem Is …. How to Solve It?

Mark Easdown writes about problem solving… Good problem solving needs: cognitive diversity, valuing dissent to mitigate consensus “fails” & “group think”, a clear approach in stressful situations, switch thinking or adding some randomness to process, a healthy power relationship (no hubris or silencing of opposition, a need for participative management & subordinate assertiveness training), multiple approaches to problem solving …

Transforming your Sales and Service Model

Are you ready to take on a bold sales and service model transformation? Now is the time to reinvent your model and integrate the value your business provides into the “new” societal landscape post the global disruption of Covid-19. In today’s environment, your successful sales and service transformation will be enabled by strong leadership, facts driven from data and analytical insights, and new approaches to technology.

Forecasting

Mark Easdown writes about forecasting. The prediction process starts with propositions, then verified, quantified and made actionable. A robust peer review occurs and 95% of predictions are modified along the way. Plummer routinely scrutinises predictions with actual events and these results are highlighted at conferences – championing the successes and sharing insights across those that were wrong. “Nobody here is hired because they’re psychic; there hired to generate insights that are useful – even if they turn out wrong. It’s useful to get you thinking”.

How to deliver a successful transformation program

Jo Hands writes about how to deliver a successful transformation program. Nearly every project today is called a transformation. Most companies are changing, evolving and putting in programs to change the way things are done and these call these programs – ‘transformation project’s. It doesn’t matter what the programs are called, what matters is the that it achieves the outcome you are expecting.

Linking transformation to strategy

In today’s business environment, transformation can take many forms but no matter the type it revolves around the need to generate new value - unlock new opportunities, drive new growth, deliver new efficiencies. It is critical that the transformation project aligns to the company’s strategy – strategy is fundamental in guiding/aligning decisions and actions to ensure they support the achievement of the company’s strategic goals.

Resilience

Mark Easdown writes about resilience. Individual, Enterprise & Ecosystem Strategy & Planning & Ways of working. Let’s explore some scenarios across individual resilience, ethical resilience & the resilience dividend. At the individual level, the global pandemic, economic downturns, recessions and increase in uncertainty and anxiety highlight the need for resilience. As Diane L Coutu “How Resilience Works”, (HBR May 2002) observes, resilient people have certain defining characteristics…

Prospective Hindsight and the Pre-Mortem

Mark Easdown writes about Prospective Hindsight and the Pre-Mortem. Given the importance and value of improving the decision-making process, researchers, social scientists and psychologists set about leveraging the findings of prospective hindsight studies and try to identify a framework upfront to identify your decisions that might lead to poor outcomes and create a safe environment for dissent in views.

Practical Wisdom: Making sense of the eco-system

Mark Easdown writes about practical wisdom: making sense of the eco-system. Leadership should not wait for a crisis, for revenues and budgets to go off-track to engage the wider views. Pandemic of 2020, has been a great example of leadership teams who have been forced to stop, listen and reach out across their ecosystem (customers, employees, suppliers, relationships with banks and government) and to re-invent and re-imagine themselves.