Transforming your Sales and Service Model
Are you ready to take on a bold sales and service model transformation? Now is the time to reinvent your model and integrate the value your business provides into the “new” societal landscape post the global disruption of Covid-19. In today’s environment, your successful sales and service transformation will be enabled by strong leadership, facts driven from data and analytical insights, and new approaches to technology.
It is important that you remain flexible and resilient while looking to the future - redefine your operations so that you can emerge stronger than your competitors. You must pivot your sales and service models in response to the new societal landscape - purchasing power is shifting fast, the demand for digital channels is rising. To retain customers, protect revenues and realign go-to-market investments you must pivot your sales and service model to meet the constantly changing expectations of your customers.
Hold tight and embrace the uncertainty – be courageous and apply a different approach to how you would usually gain market share all while monitoring the shift in consumer demands to ensure you are ahead of the competition.
Below are the key considerations for redesigning your sales and service model:
Rediscover your customer - understand your customers so that you can meet their evolving wants and needs so that you can remain relevant
Redefine the sales and service journey – segment your customers and focus your efforts on the strongest and most profitable opportunities
Enhance your product/service offering to meet customer expectations - reinvent through new narratives, approaches and terms, and diversify dynamic offers
Enable your team with the tools and skills to succeed in today’s digital age – ensure you provide your team with the key enablers that they need to support them in being successful including training and coaching, sales tools, technology
Reward your sales and service resources for the right behaviour/outcomes – align on priorities, determine the metrics to monitor, measure performance and reward success to keep your workforce motivated
If you need help with transforming your sales and service model to meet the needs of customers in today’s environment, please reach out to Whiteark for a no obligation consultation and we can help you navigate your future to success.
