Reflections for 2021

WOW 2021 started with some much excitement that we have got through 2020 and it was a new beginning, but it wasn’t quite what we all expected.  I’m not complaining, and I have nothing to complain about, but it has definitely given me more perspective. There have been times in 2021 with the pandemic, lock downs, earthquake, floods, wind, no power that I thought the world was going to end, but here we all are still.

How to find new customers during COVID

During yet another lockdown it’s hard to reach out and acquire new customers. You are busy managing your family, your own mental health, plus you actively try to keep morale high at work too. To reach new customers, you will want to understand how they have changed. How did their shopping preferences, their daily routines, their work lives change? Let’s explore these questions together.

The key questions to ask - why? what? how?

Are you one of those people that asks a lot of questions – why are we doing this? What is this all about? And How are we going to deliver this? Simple words and questions but critical in all aspects of business. I have to admit it does annoy me when people ask too many questions, but it really is good engagement. It means they are engaged, they are listening and they want to understand the background.

How to Master Delivery

The plan is built, you have the budget, why can’t you deliver?

It’s the issue that is widely known, the easy part is building the plan and getting the money (well sometimes) but being able to deliver the plan is the hard thing. When the plan is unclear or money hard to get it’s a good excuse, when that’s done there are no excuses you need to be able to Execute.

At Whiteark this is where we see our clients need help and this is our sweet spot, being able to help deliver a program of work. There are 4 key steps that need to be taken to ensure the plan is successfully executed.

The Whiteark Guide to Strategy & Execution

THE GUIDE | The key building blocks to guide the process of strategy to execution. Answering strategic questions will form the basis of the key components to the Company Strategy building block. Constantly monitoring the industry, market and economic trends is critical for setting and achieving your strategic objectives.

General Insurance Australia

The industry is forecast to improve over the next five years, as local and global economies are projected to record stronger growth. Interest rates are expected to rise too, which will likely boost investment income for insurers. The industry includes general insurers and reinsurers. General insurers underwrite insurance policies to cover individuals and businesses' financial loss associated with property, casualty, liability and other risks. Underwriting involves assuming risks and assigning premiums. ]

Life's not always fair, but it's sure made me tough...

Jo Hands writes about what makes her tick, she explains “Life's not always fair, but it's sure made me tough...” When I was a child I was big about justice. I wanted to feel like life was fair. My mother told me that life wasn't fair and I thought that was crap. As I grew up I realised that she was right - life is not fair. Everyone has their challenges, battles and hard times, you are not alone. People want to be perceived as having their life together but no one really does, let's be honest.

How should we think about Complexity? Is it complicated?

Mark Easdown writes about complexity. In the mid 1980s, a school of thought emerged around “Complexity” and “Complex Adaptive Systems” with the formation of the Sante Fe Institute, formed in part by former members of Los Alamos National Laboratory. The institute drew from multi-disciplinary domains and insights of : economics, neural networks, physics, artificial intelligence, chaos theory, cybernetics, biology, ecology and archaeology. Theories on Complexity and Complex Adaptive systems sought to develop common frameworks and understandings of physical and social systems that was an alternate to more linear and reductionist modes of thinking.

Driving value creation

Jo Hands writes all about driving value creation. Value creation is a word that’s used a lot, but what does it mean? Creating value - customer, consumer and financial. When a company buys a business, they focus on value creation. The business case assumes that there is value to create. This value can be created by pulling either strategic or operational levers.